Nokia Canada is set to release its new music streaming services. The launch of the Nokia Canada service is only available on Nokia devices, though a Windows 8 app for other devices is expected to come soon. This new streaming service will cater towards people who are unwilling to spend ridiculous amounts of cash on smartphones, the service offers both a cost efficient option and a great new way to listen to your favorite tunes.
Nokia Canada has launched the Lumia 520, priced at $150. The new Nokia phone targets consumers who are fed up with upmarket devices like the iPhone or Samsung Galaxy. The free service, ‘Nokia Music,’ is adding value and incentive to their low cost proposition. There are additional options like storing an unlimited number of songs offline that are still an amazing deal with a $3.99 a month subscription.
Key Themes Behind This Trend
- Affordable Smartphone Trend
- There is a disruption opportunity for smartphone manufacturers to cater to consumers who are unwilling to spend ridiculous amounts of cash on smartphones.
- Music Streaming Service Trend
- There is an opportunity for music streaming services to cater towards consumers who are interested in both cost-efficient options and a great new way to listen to their favorite tunes.
- Offline Music Streaming Trend
- There is a disruption opportunity for music streaming services to offer offline options for storing an unlimited number of songs at a low subscription cost, adding value to the low cost smartphone proposition.
Where This Applies
- Smartphone Industry
- The affordable smartphone trend presents an opportunity for smartphone manufacturers to attract a new segment of the market.
- Music Streaming Service Industry
- The trend towards cost-efficient music streaming services presents an opportunity for companies to cater to this market segment.
- Subscription-based Service Industry
- The trend towards offering offline options for storing an unlimited number of songs at a low subscription cost presents a disruption opportunity for subscription-based service industries.
