Upscale brands favor practical elements over primarily aesthetic features
Implications - High end fashion brands are exhibiting a preference for utilitarian features that are taking precedence over primarily aesthetic elements. A keen focus on practicality among contemporary designers is, on a grander scale, indicative of consumer preferences steeped in sensibility. This is well aligned with the Millennial consumer, who tends to be more thoughtful and selective when it comes to big ticket purchases.
Workshop Question - What would you need to change to be considered the Cadillac of your industry?
Trend Themes
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Utility Fashion — More attention is given to practical and functional garment elements than to aesthetic features in high-end fashion, reflecting a sensibility preference by the modern, careful consumer.
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Activewear Revolution — Fashion brands are designing performance gear that blends style with functionality for fitness enthusiasts and active lifestyle advocates.
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Versatile Clothing — Consumers today want multi-functional, versatile pieces that can be worn across different settings like the gym, office, and outdoors, leading to the fusion of activewear and traditional fashion clothing.
Industry Implications
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Fashion Industry — Utility fashion and versatile clothing can inspire fashion brands to produce garments that reflect the changing consumer thinking about clothing.
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Sporting and Fitness Goods Industry — The activewear revolution is creating innovative opportunities for athletic brands to develop more functional gear that aligns with consumer preferences for style and performance.
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Outdoor Gear Industry — Functional gear and versatile clothing, which are adaptable for outdoor excursions, represent a significant opportunity for outdoor gear brands to reach consumers that value practicality and multi-functional products.
3 Featured, 27 Examples:
228,267 Total Clicks
Date Range:
Dec 14 — Jul 15
Trending:
Warm
Consumer Insight Topics:
