Brands position themselves as stakeholders in consumer health
Implications - Rather than engaging consumers to adopt healthy habits in order to access free merchandise, brands are using programs that incentivize wellness as a means to proving their amiability. By establishing themselves in the mind of individual consumers as a partner in the pursuit of health and happiness, brands are able to position themselves as necessary catalysts in the process of positive change, which encourages trust and loyalty.
Workshop Question - How can you align yourself with your customer to appear as an ally on their personal journey?
Trend Themes
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Incentivized Wellness — Brands and insurance companies are offering incentives to encourage people to pursue and maintain healthy lifestyles.
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Exercise-rewarding Apps — Apps and programs are leveraging rewards to promote exercise and healthy habits.
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Smart Devices Incentivizing Health — Companies are using smart devices, such as toothbrushes and wearables, to incentivize healthy behaviors.
Industry Implications
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Health and Wellness — Companies in the health and wellness industry can benefit from incorporating incentivized wellness programs to promote healthy living.
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Insurtech — Insurtech companies can leverage incentivized insurance rewards programs to promote wellness and preventative care.
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Retail — Retailers can offer incentives to promote healthy behaviors and wellness-friendly activities, while also driving sales.
