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Marketing Benevolence

Brands position themselves as stakeholders in consumer health

Implications - Rather than engaging consumers to adopt healthy habits in order to access free merchandise, brands are using programs that incentivize wellness as a means to proving their amiability. By establishing themselves in the mind of individual consumers as a partner in the pursuit of health and happiness, brands are able to position themselves as necessary catalysts in the process of positive change, which encourages trust and loyalty.
Workshop Question - How can you align yourself with your customer to appear as an ally on their personal journey?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 40 Examples:
123,722 Total Clicks
Date Range:
May 14 — Jan 16
Trending:
Average

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