Emerging oral care products include eco aspects for conscious consumers
Implications - Oral care companies are developing products with eco-friendly features. The integration of this specific feature is a way for these brands to appeal to consumers of all ages, but especially young people, with concern with regards to the impact of their purchases. This shift is reflective of how widespread environmental consciousness is becoming.
Workshop Question - What causes align with your brand? How can you support those causes and appeal to the conscious consumer mindset?
