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Conscious Hygiene

Emerging oral care products include eco aspects for conscious consumers

Implications - Oral care companies are developing products with eco-friendly features. The integration of this specific feature is a way for these brands to appeal to consumers of all ages, but especially young people, with concern with regards to the impact of their purchases. This shift is reflective of how widespread environmental consciousness is becoming.

Workshop Question - What causes align with your brand? How can you support those causes and appeal to the conscious consumer mindset?

SCORE 3.7

Popularity

Activity

Freshness

Megatrends

Patterns

5 Featured, 27 Examples: 254,417 Total Clicks

Date Range: Mar 15 - Jul 15

Trending: Average

Consumer Insight Topics: Lifestyle Health Eco Life

Featured Examples

Recycled Toothbrush Handles - Rodale's Features Eco-Friendly Dental Accessories in Three Colors

SCORE 4.6

Average 3,333 Clicks Pub: Mar 12, 15

Recycled Toothbrush Handles

Rodale's Features Eco-Friendly Dental Accessories in Three Colors

Rodale’s makes at-home dental care sustainable with their cleaning tool range that features recycled toothbrush handles. Available in three colors, the retailer’s Source toothbrushes are... [More]

Biodegradable Bamboo Toothbrushes - The 'Bam-Brush' is a Sustainable Toothbrush That Will Break Down

SCORE 4.2

Average 2,678 Clicks Pub: Jun 4, 15

Biodegradable Bamboo Toothbrushes

The 'Bam-Brush' is a Sustainable Toothbrush That Will Break Down

The ‘Bam-Brush’ is sustainable toothbrush made entirely from eco-friendly materials that will completely biodegrade once disposed of. With nearly 50 million pounds of toothbrushes going... [More]

Natural Toothbrushing Sticks - Miswak Club Uses Parts of a Tree to Promote Good Oral Hygiene

SCORE 4

Mild 3,738 Clicks Pub: Mar 26, 15

Natural Toothbrushing Sticks

Miswak Club Uses Parts of a Tree to Promote Good Oral Hygiene

Most toothbrushes are made from a lot of plastic that can’t be recycled, but the Miswak Club offers a much more eco-friendly option for those looking to go green with their oral care routines.... [More]

Bioplastic Teeth Cleaners - This Eco Toothbrush is Made to Produce a Whole Lot Less Waste

SCORE 3.7

Mild 1,498 Clicks Pub: Jun 5, 15

Bioplastic Teeth Cleaners

This Eco Toothbrush is Made to Produce a Whole Lot Less Waste

An overall spirit of cleanliness is wrapped up in the design and manufacturing of this eco toothbrush, translating to an oral hygiene product that supports the conservation of Earth and its resources.... [More]

Eco-Friendly Dental Floss - GoodFloss is Good For the Environment And Your Teeth

SCORE 1.7

Untested 500 Clicks Pub: May 5, 15

Eco-Friendly Dental Floss

GoodFloss is Good For the Environment And Your Teeth

GoodFloss is a line of biodegradable flossing harps that are portable, convenient, easy-to-use and environmentally friendly. The harps are hinged at the handle to make it easier to use to reach... [More]