The stylish rain gear designed by Trout Rainwear will have women ditching umbrellas left, right and center. That is, if they can get their hands on these meticulously designed jackets. Focusing as much on form as it does function, the stylish rain gear range in details for those looking to add to their wardrobe rather than take away from it.
Designed in Toronto and made in Vancouver, Canada, the stylish rain gear is comprised of six designs total. There is a simple staple that comes in black and a classic yellow while the other four designs are much more pretty and experimental. Playing with floral patterns and blocks of colors, the stylish rain gear stands out beautifully.
Why This Trend Is Growing
- Fashionable Rain Wear
- Trout Rainwear's stylish rain gear creates an opportunity for a disruptive innovation in the rainwear industry to focus more on fashion and design.
- City-ready Rain Gear
- Trout Rainwear's jackets cater to a growing trend of city-ready rain gear, providing an opportunity for urban fashion and lifestyle companies to explore.
- Sustainable Rain Wear
- Trout Rainwear's focus on design and quality lead the way for sustainable rain gear, providing opportunities for eco-friendly fashion companies to innovate.
Industries Being Reshaped
- Fashion Retail
- Trout Rainwear's fashionable rain wear opens up opportunities for fashion retail companies to collaborate with rainwear manufacturers for more stylish designs.
- Outdoor Gear
- Trout Rainwear's rain jackets can inspire outdoor gear companies to add more fashion-oriented products that cater to customers looking for a mix of fashion and function.
- Sustainable Fashion
- Trout Rainwear's designing jackets that last promote sustainable fashion practices, providing opportunities for eco-friendly fashion companies to design rain gear with a focus on durability and quality.
