Avant-Garde Rainwear

The Wanda Nylon SS13 Collection is Eccentrically Stylish

The Wanda Nylon SS13 collection will get women ready for the upcoming rainy season in style. Chock full of avant-garde rainwear, it does not offer the typical yellow jacket and boots. Instead, the water-repellent outfits are so fashionable, women might want to rock them even if the sun is shining and there isn't a cloud in the sky.

From eccentric hoods to polkadot patterns and unusual materials, the Wanda Nylon SS13 collection provides a new and fresh perspective for the rain gear market. In particular, the pieces that are made to resembles classic silhouettes such as trench coats, biker jackets and pea coats are really eye-catching. As though it were sketched instead of sewn, they are completely clearly except for the black piping outlining the edges.

Avant-garde Rainwear
The eccentric hoods, polka dot patterns, and unusual materials in the collection show a disruptive innovation opportunity in the rain gear market.

Industries Being Reshaped

Fashion
The Wanda Nylon SS13 collection presents a fresh perspective for the fashion industry with its fashionable rainwear.
SCORE
5.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 82%
Activity 86%
Freshness 8%