Contemporary bars are reinterpreted with transient, temporary designs
Implications - Bars are entering the mobile sphere with a series of transient, temporary designs. By tapping into the lifestyles of young consumers who are drawn to travel and have rapidly changing schedules, bars are staying relevant while also delivering an attractive experience with minimal time and space commitment.
Workshop Question - Which product or service in your line-up could be adapted to be more experiential?
Trend Themes
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Temporary Design — Bars are tapping into the lifestyles of young consumers who are drawn to travel and have rapidly changing schedules, proving the viability of the temporary design trend.
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Mobile Bars — Luxury brands such as Moët & Chandon and Veuve Clicquot are experimenting with innovative packaging, including mobile bars that offer consumers luxury on-the-go.
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Sustainable Repurposing — Cargo and The Travelling Gin Company both repurpose discarded objects, such as shipping containers and bicycles, to create eco-friendly bars that reinforce the trend of sustainable repurposing.
Industry Implications
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Hospitality — The hospitality industry can capitalize on the trend of temporary design to offer unique experiences with minimal space and time commitment.
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Luxury — Luxury brands can experiment with innovative packaging, such as mobile bars, to offer consumers luxury on-the-go.
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Sustainability — The trend of sustainable repurposing in bars can inspire other industries to consider eco-friendly alternatives when designing their products and offerings.
4 Featured, 35 Examples:
626,224 Total Clicks
Date Range:
May 14 — Jul 15
Trending:
Hot
Consumer Insight Topics:
