Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pub
Impermanence
Contemporary bars are reinterpreted with transient, temporary designs.
5.9
Trend score
Trend
What is the Pub Impermanence trend?
Pub Impermanence: Bars are entering the mobile sphere with a series of transient, temporary designs. By tapping into the lifestyles of young consumers who are drawn to travel and have rapidly changing schedules, bars are staying relevant while also delivering an attractive experience with minimal time and space commitment.
Trend themes
Themes within the Pub Impermanence trend
Three behaviours holding the trend together01
Temporary Design
Bars are tapping into the lifestyles of young consumers who are drawn to travel and have rapidly changing schedules, proving the viability of the temporary design trend.
02
Mobile Bars
Luxury brands such as Moët & Chandon and Veuve Clicquot are experimenting with innovative packaging, including mobile bars that offer consumers luxury on-the-go.
03
Sustainable Repurposing
Cargo and The Travelling Gin Company both repurpose discarded objects, such as shipping containers and bicycles, to create eco-friendly bars that reinforce the trend of sustainable repurposing.
Industry implications
What the Pub Impermanence trend means for industry
Where the trend changes the playbookFor
Hospitality
The hospitality industry can capitalize on the trend of temporary design to offer unique experiences with minimal space and time commitment.
For
Luxury
Luxury brands can experiment with innovative packaging, such as mobile bars, to offer consumers luxury on-the-go.
For
Sustainability
The trend of sustainable repurposing in bars can inspire other industries to consider eco-friendly alternatives when designing their products and offerings.
Workshop question
Which product or service in your line-up could be adapted to be more experiential?
Trend signals
Trend signals for Pub Impermanence
Trend score 5.9 out of 10, from popularity 89%, activity 80%, freshness 8%.
Popularity89%
Activity80%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Pub Impermanence trend
4 featured examples from May 3, 2014 to May 27, 2015CategoryLifestyle
Temporary Shipping Container Bars
This Pop Up Bar is Made Using Discarded Cargo Carriers
The hospitality industry can explore the concept of temporary shipping container bars to create unique and eco-friendly drinking establishments.
CategoryLifestyle
Mobile Champagne Bars
Veuve Clicquot's Pop-Up Bar Concept Offers Luxury On the Go
Innovative mobile and temporary eating and drinking experiences are disrupting the traditional restaurant industry.
CategoryLifestyle
Roving Bicycle Bars
The Travelling Gin Company's Mobile Bar Quenches London's Thirst by Cycle
The hospitality industry can embrace the trend of mobile cocktail bars to enhance customer experiences and attract new clients.
CategoryLuxury
Poolside Champagne Bars
Moët & Chandon Designed a Luxurious Mobile Champagne Bar
The beverage industry can explore disruptive innovation by creating luxurious and specialized mobile drink stations, inspired by the Moët Ice Impérial Summer Escape Trunk.
