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Mood Music Site Revamps (UPDATE)

Independent Artist Music Service Stereomood Reboots Web Platform

— October 2, 2012 — Tech
Independent artist music by mood streaming service Stereomood updated its web platform to version 2.0, incorporating a variety of new social features, and a new look to boot.

Stereomood distinguishes itself from the plethora of other music streaming services on the Web by moving away from more traditional ideas of searching by genre, and instead categorizing the tracks listed on the platform by mood or activity. A quick look at the redesigned front page of Stereomood reveals titles such as Relax, Dreamy, and Need of Love, offering the perfect, hand-curated music playlist to suit whatever frame of mind or activity you might find yourself in.

And what kind of music? Again, Stereomood offers something a little different by strictly only hosting music from independent artists and/or labels, hand picked from the top 150 music blogs across the Web. You're not going to find the latest Bieber or Gaga here, but you will find more than a few hidden gems and up and comers to add to your personal repertoire. Perfect for getting your knowing hipster I-was-into-them-before-they-were-cool fix, whatever frame of mind you are in.

Stereomood also has a submission feature, meaning now you have the ideal platform for posting your autotuned dubstep cover of Don't Stop Believing that everyone just has to hear. Submissions are actively monitored for quality control, and while one man's trash is still another man's treasure, the overall standard is remarkably high.

So what's new in 2.0? Aside from a slicker, faster interface, each artist on the platform now has their own bio with concert dates provided by live music events service Songkick. Playlists can now be shared with all your buddies, so everyone knows just how cool you are through Facebook, Twitter and Pinterest.

Originally launched back in February 2008 and based in Rome, Italy, Stereomood now boasts over one million unique users every month and a Facebook community of over 120,000, with the company never having resorted to any social media marketing or PR.
Trend Themes
1. Mood-based Music Streaming - Stereomood's success shows the opportunity to offer personalized music playlists categorized by mood or activity.
2. Independent Artist Promotion - Stereomood's niche in hosting only independent music offers an opportunity to create a platform for promoting and showcasing independent artists.
3. Social Music Sharing - The social features in Stereomood's new platform signify an opportunity to create a music streaming platform that enables easy sharing and discovering of music through social media.
Industry Implications
1. Music Streaming - Stereomood's success in offering a unique and personalized music streaming service shows an opportunity to explore mood-based music streaming services.
2. Independent Music - Stereomood's success in hosting independent music offers an opportunity to explore platforms that promote and showcase independent musicians.
3. Social Media - The social features in Stereomood's new platform highlight the opportunity to create music streaming platforms that capitalize on social sharing and discovery features.
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