One of the biggest problems with other music streaming services is that they provide the user with a plethora of choices, but little help. That's where Beats Music looks to differentiate itself from the competition: by delivering a custom, curated interface that will offer a unique listening experience every time.
An extension of the Beats brand started by none other than Dr. Dre, Beats Music will offer a hyper customized experience that's based on feelings, mood or even who you're with. The number of competitors on the market is plentiful to say the least with a number of major brands jumping on the bandwagon (i.e. iTunes Radio,) but that's not stopping Beats Music from making a name for itself as a well-known brand that's centered on delivering the ultimate in music entertainment.