'Pop-Up Magazine' recently launched an initiative called 'Phone Stories,' which allows consumers to hear compelling one-minute stories over the phone. Due to the increasing popularity of podcasts, many companies have been experimenting with other ways to provide consumers with new and innovative content. This series allows consumers to listen to short stories on the go simply by picking up their cell phone.
Phone Stories is a non-podcast media series that features the work of popular authors, comedians and other writers. To hear each installment, users simply pick up their cell phone and dial the designated number. Consumers can call in anytime and a new story will be available each Sunday. Because the stories are only one minute long, they provide the perfect distraction for those who may be waiting in line or carrying out a mundane task.