Category
Lifestyle
Assisted Choices
2.9
Trend score
Trend
What is the Herbal Slumber trend?
Herbal Slumber: Moving away from the host of technological sleep-tracking devices, many consumers are turning to low-cost, naturally derived sleep aids. Relying on ancient remedies and herbal infusions, this progression falls in line with DIY culture and digital detox efforts, as well as growing concerns around the lasting effects of prescription alternatives.
Trend themes
Themes within the Herbal Slumber trend
Three behaviours holding the trend together01
Natural Sleep Aids
Consumers are turning towards natural sleep aids as a safer alternative to prescription alternatives.
02
DIY Sleep Solutions
DIY and homemade sleep solutions that can be easily incorporated into nightly routines are growing in popularity.
03
Compact Sleep Aids
Consumers are seeking compact and on-the-go supplements and sleep aid options for their busy and on-the-go lifestyles.
Industry implications
What the Herbal Slumber trend means for industry
Where the trend changes the playbookFor
Wellness
The wellness industry can promote and market natural sleep aids and DIY sleep solutions to those looking to enhance their nighttime routines.
For
Consumer Goods
Consumer goods companies can tap into the growing market for compact and easily consumed sleep aids for people on-the-go. They can use materials that are environmentally and animal-friendly to tap the organic products market.
For
Pharmaceuticals
Pharmaceuticals can look to steer towards more natural and safe natural sleep aid alternatives by research and developing, and subsequently producing products safe for consumption without risks of side-effects.
Trend signals
Trend signals for Herbal Slumber
Trend score 2.9 out of 10, from popularity 42%, activity 38%, freshness 8%.
Popularity42%
Activity38%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Herbal Slumber trend
7 featured examples from Dec 4, 2014 to Mar 11, 2017CategoryFashion
Edible Sleep Aid Powders
The 'Moon Dust' Offers Soothing Crushed Herbs to Help Induce Slumber
Health and wellness industry can develop and market herbal sleep aids targeted at consumers who prefer natural remedies over traditional pharmaceutical products.
CategoryLifestyle
DIY Lavender Sleep Aids
This Lavender-Infused Sleep Balm Recipe Will Help You Sleep Better
There is an opportunity for disruption within the health and wellness industry to create natural and effective sleep remedies.
CategoryLife-Stages
Soothing Sleep Sprays
Saje's Fairy Mist Introduces Bedtime Aromatherapy for Children
The aromatherapy industry can explore the market of calming sprays for children to tap into new customer segments.
CategoryLifestyle
Natural Sleep Kits
This Saje Set Supplies a Variety of Natural Sleep Aids
The wellness products industry can explore the natural sleep aid trend to develop sleep-enhancing products and expand their offerings in the market.
CategoryLifestyle
Relaxing Slumber Teas
The ALOHA Sleep Tea Blend Encourages Natural Drowsiness
Opportunity to tap into the growing wellness and lifestyle industry by offering sleep-inducing products.
CategoryLifestyle
Compact Supplement Sachets
Aloha Vitamins are Packaged for Daily Consumption
Opportunity for nutraceutical companies to innovate their packaging and product offerings, catering to consumers who prefer convenience and ease of use.
CategoryLifestyle
Sleep Cycle-Correcting Supplements
The OLLY Restful Sleep Pills are in a Tasty Gummy Form
Disruptive innovation opportunity: Introducing innovative sleep aids and supplements to the health and wellness industry.
