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Herbal Slumber

Consumers turn to low-cost, all-natural sleep aids

Implications - Moving away from the host of technological sleep-tracking devices, many consumers are turning to low-cost, naturally derived sleep aids. Relying on ancient remedies and herbal infusions, this progression falls in line with DIY culture and digital detox efforts, as well as growing concerns around the lasting effects of prescription alternatives.
Trend Themes
1. Natural Sleep Aids - Consumers are turning towards natural sleep aids as a safer alternative to prescription alternatives.
2. DIY Sleep Solutions - DIY and homemade sleep solutions that can be easily incorporated into nightly routines are growing in popularity.
3. Compact Sleep Aids - Consumers are seeking compact and on-the-go supplements and sleep aid options for their busy and on-the-go lifestyles.
Industry Implications
1. Wellness - The wellness industry can promote and market natural sleep aids and DIY sleep solutions to those looking to enhance their nighttime routines.
2. Consumer Goods - Consumer goods companies can tap into the growing market for compact and easily consumed sleep aids for people on-the-go. They can use materials that are environmentally and animal-friendly to tap the organic products market.
3. Pharmaceuticals - Pharmaceuticals can look to steer towards more natural and safe natural sleep aid alternatives by research and developing, and subsequently producing products safe for consumption without risks of side-effects.
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
269,741 Total Clicks
Date Range:
Dec 14 — Aug 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Edible Sleep Aid Powders
Edible Sleep Aid Powders
The 'Moon Dust' Offers Soothing Crushed Herbs to Help Induce Slumber
For consumers that are having trouble falling asleep at night, the ‘Moon Dust’ edible powders feature a blend of crushed herbs specifically selected to help naturally induce slumber. The... MORE
DIY Lavender Sleep Aids
DIY Lavender Sleep Aids
This Lavender-Infused Sleep Balm Recipe Will Help You Sleep Better
If you have trouble falling asleep at night, a natural remedy like a sleep balm could be your snooze-inducing answer. From the Free People blog, this DIY lavender sleep balm is quick and easy to make.... MORE
Soothing Sleep Sprays
Soothing Sleep Sprays
Saje's Fairy Mist Introduces Bedtime Aromatherapy for Children
Saje Wellness’ Fairy Mist is a calming spray that helps to make aromatherapy for children accessible. Branded and packaged like a sparkling magical potion, this all-natural soothing spray is... MORE
Natural Sleep Kits
Natural Sleep Kits
This Saje Set Supplies a Variety of Natural Sleep Aids
In a market that’s saturated with countless apps, medicine and other products to support insomnia management, many consumers are seeking restful nights with help from only natural sleep aids.... MORE
Relaxing Slumber Teas
Relaxing Slumber Teas
The ALOHA Sleep Tea Blend Encourages Natural Drowsiness
The ALOHA sleep tea is a blend of wholesome herbs and spices designed to provide a natural inducing state of slumber as an alternative for consumers that struggle with achieving an organic state of... MORE
Compact Supplement Sachets
Compact Supplement Sachets
Aloha Vitamins are Packaged for Daily Consumption
Aloha The Foundation Vitamins are designed to help users stay healthy by ensuring they don’t forget to take their daily supplements. Sticking to a supplement regimen can be difficult,... MORE
Sleep Cycle-Correcting Supplements
Sleep Cycle-Correcting Supplements
The OLLY Restful Sleep Pills are in a Tasty Gummy Form
Those who lead active lifestyles that find their rest is affected as a result might be interested in the OLLY Restful Sleep pills as a way to correct their sleep cycle. Coming in convenient and... MORE

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