The coffee industry responds to the environmental crisis
Implications - Along with being more health-conscious, the coffee industry is becoming eco-aware, taking active steps to evaluate and reduce its environmental impact. Coffee manufacturers have begun to re-purpose byproducts that would otherwise go to waste, as well as switch to recyclable packaging methods. Taking an eco perspective in the creation, distribution and aftermath of its product ensures that the industry not only positions itself as caring and compassionate, but also becomes a catalyst for global change.
Workshop Question — How can your brand offer a comprehensive solution to its impact on the environment?