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Branded Sampling

Brands focus on sample sizes to offer consumers variety

Implications - Realizing the importance of garnering consumer loyalty, brands have begun focusing on small, easy-to-sample product sizes for simpler consumption. By encouraging buyers to test out different options, brands avoid bombarding and pressuring consumers, and instead entice them with possibility and variety. In a society that fears missing out, this approach offers consumers a non-committal way to get to know both product and brand.
Workshop Question - If you were to launch sample kits, which products would you include samples of?
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
197,708 Total Clicks
Date Range:
Feb 15 — Dec 15
Trending:
Mild
Consumer Insight Topics:

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