In order to get Canadians to prove their patriotism on Canada Day, Molson set up the National Anthem Beer Fridge, which required people to sing the entirety of the Canadian National Anthem in order to get a cold one.
The unique beer fridge only opens when the entire song is sung, and will buzz you out if you mess up the lyrics during your performance. The technology behind the smart fridge involves a tracking device that makes note of the lyrics and your timing with remarkable accuracy. The fridge was introduced earlier this summer for Canada Day, and Molson will be taking the beer fridge across Canada for the year, making those who say: "I am Canadian," prove it with a song.
Patriotic Beer Fridges
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