In order to get Canadians to prove their patriotism on Canada Day, Molson set up the National Anthem Beer Fridge, which required people to sing the entirety of the Canadian National Anthem in order to get a cold one.
The unique beer fridge only opens when the entire song is sung, and will buzz you out if you mess up the lyrics during your performance. The technology behind the smart fridge involves a tracking device that makes note of the lyrics and your timing with remarkable accuracy. The fridge was introduced earlier this summer for Canada Day, and Molson will be taking the beer fridge across Canada for the year, making those who say: "I am Canadian," prove it with a song.
What's Driving This Trend
- Interactive Marketing
- Creating interactive experiences, such as the National Anthem Beer Fridge, can engage consumers and generate brand loyalty.
- Gamification
- Gamifying interactions, like singing the national anthem for a cold beer, can make mundane activities fun and memorable.
- Smart Appliances
- Smart fridges equipped with tracking devices and advanced technology provide opportunities for innovative marketing campaigns.
Who This Affects Most
- Alcohol
- The alcohol industry can explore interactive marketing tactics to promote their brands and engage consumers in unique ways.
- Technology
- The technology industry can incorporate smart appliances and tracking devices into various products to enhance customer experiences.
- Entertainment
- The entertainment industry can leverage gamification techniques to create immersive and interactive experiences for their audiences.
