Category
Lifestyle
Serial Snacking
Trend cluster
Category
Caffeinated
Healing
Coffee brands amplify health benefits to appeal to health-conscious consumers.
2.4
Trend score
Trend
What is the Caffeinated Healing trend?
Caffeinated Healing: Recent research has unveiled that the health benefits of coffee are plenty, ranging from weight loss to anti-aging. Capitalizing on the good publicity, coffee manufacturers are adding other healing properties, such as probiotics, to the beverage, in hopes of re-positioning it as less of a vice, and more of a benefit in overall wellness. The addition of ingredients and supplements also work to intensify coffee's status as a specialty item.
Trend themes
Themes within the Caffeinated Healing trend
Three behaviours holding the trend together01
Functional Enhancement
Coffee manufacturers are adding other healing properties, such as probiotics, to the beverage, in hopes of re-positioning it as less of a vice, and more of a benefit in overall wellness.
02
Transparency
Clear Coffee is a transparent coffee, developed by a Slovakian entrepreneur, that is designed to appeal to consumers conscious about their dental health.
03
Hybridization
UK-based company 'The Protein Works,' has found a clever new way to combine your post-workout smoothie with your daily caffeine boost.
Industry implications
What the Caffeinated Healing trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Functional additives and transparent ingredients are disrupting the coffee manufacturing industry and creating new niche markets.
For
Wellness
Coffee as a functional food is tapping into the growing demand for wellness products and developing new health benefits.
For
Technology
Transparency and hybridization trends are bringing innovation to coffee production processes and creating smarter and more sustainable systems.
Workshop question
How can you rebrand your core product to focus more on the consumer's overall wellbeing?
Trend signals
Trend signals for Caffeinated Healing
Trend score 2.4 out of 10, from popularity 30%, activity 34%, freshness 8%.
Popularity30%
Activity34%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Caffeinated Healing trend
4 featured examples from Apr 17 to Jun 15, 2015CategoryLifestyle
Protein-Infused Coffees
The 'Protein Coffee Coolers' Provide a Caffeine Boost with an Added Twist
The food and beverage industry can leverage this trend of combining coffee and protein to create innovative products that cater to health-conscious consumers.
CategoryLifestyle
Transparent Coffee
This Clear Coffee Spares Your Teeth From Nasty Stains
Disruptive innovation opportunity: Reimagine the process of producing beverages to create completely transparent yet flavorful and fulfilling drinks.
CategoryLifestyle
Probiotic Coffees
'Café Viva' Combines the Taste of Coffee with the Health Benefits of Probiotics
Disruptive innovation opportunity: Collaborate with probiotic manufacturers to incorporate probiotics into a wide range of food and beverage products, expanding the market for fun…
CategoryLifestyle
Mangosteen Coffee Beans
Joe Mangosteen's Healthy Coffee is Made with Exotic Fruit and Fungi
The coffee industry could benefit from innovation in the creation of healthy, exotic coffee blends.
