Category
Lifestyle
Assisted Choices
Trend cluster
Category
Connected
Sleep
Consumers turn to high-tech monitoring devices to track sleep patterns.
3.6
Trend score
Trend
What is the Connected Sleep trend?
Connected Sleep: Taking charge of their sleep patterns, consumers are turning to high-tech monitoring systems to maintain health. Offering the ability to monitor and track everything from sleep cycles to potential disorders, these products allow consumers to diagnosis potential issues within the comfort of their own home. This speaks to a need for health solutions that are more autonomous in nature.
Trend themes
Themes within the Connected Sleep trend
Three behaviours holding the trend together01
High-Tech Sleep Monitoring Devices
Consumers are turning towards advanced sleep monitoring devices to analyze their sleep pattern, which opens disruptive opportunities for the development of non-invasive and easy-to-use sleep-tracking technology.
02
Autonomous Health Solutions
Consumers are utilizing health devices that they can use at home, on their own without the need for medical expertise, making way for autonomous health solutions that offer easy accessibility with little to no traditional healthcare services.
03
Smart Sleep Improvement Tools
Due to people's increased focus on health and the need for quality sleep, the market for smart sleep improvement devices like the Lully, Kokoon headphones, and Hello Sense sleep tracking device, is expected to increase in the coming years.
Industry implications
What the Connected Sleep trend means for industry
Where the trend changes the playbookFor
Healthcare
The development of high-tech sleep monitoring devices and autonomous health solutions is expected to disrupt the healthcare industry significantly, leading to increased accessibility and affordability of healthcare services.
For
Consumer Electronics
The popularity of smart sleep improvement devices like the Kokoon headphones and the Nox Smart Sleep Light could lead to increased market demand for consumer electronic products that help users to sleep better.
For
Fitness and Wellness Industry
The rise of smart sleep improvement technology, such as the Hello Sense sleep tracking device, presents an opportunity for the fitness and wellness industry to improve their offerings and better cater to consumers' needs.
Workshop question
What's an everyday activity your brand could play a role in gamifying?
Trend signals
Trend signals for Connected Sleep
Trend score 3.6 out of 10, from popularity 57%, activity 42%, freshness 8%.
Popularity57%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Connected Sleep trend
4 featured examples from Mar 9, 2015 to Jan 27, 2016CategoryLifestyle
Sleep-Improving Lamps
The Nox Smart Sleep Light Tracks and Improves Nighttime Rest
The technology industry can leverage the rising demand for sleep technology by innovating products that cater to the growing need for better sleep hygiene.
CategoryLife-Stages
Terror-Tracking Sleep Devices
The Lully Helps Get Rid of Night Terrors in Children
The healthcare industry can explore the development of similar devices that use technology to address specific health concerns, such as sleep disorders.
CategoryArt & Design
Intuitive Sleep Trackers
Hello's 'Sense' Sleep Tracking Device Shows What Prevents a Better Sleep
The consumer electronics industry can leverage the trend of smart sleep devices and offer personalized sleep tech products to consumers.
CategoryTech
Sleep-Tracking Headphones
The Kokoon Headphones Use Sensors to Monitor Your Sleep Cycles
Disruptive innovation opportunity to incorporate sleep tracking sensors into fitness trackers, smartwatches, and other wearable devices.
