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Citrus Snacking

Citrus ingredients are added to high-calorie snacks for health conscious allure

Implications - Despite a growth in health-conscious living, adopting healthy eating habits can often be a challenge. Seeking to ease into the process, consumers, particularly those drawn to high-sodium snacks, are altering traditional treats with unexpected citrus ingredients for an equally tasty, yet nutritious alternative. This speaks to a desire to adhere to a nutritional lifestyle in a way that still maintains a sense of indulgence and flavor.
Workshop Question - How can your brad re-position itself as luxurious and health-conscious?
Trend Themes
1. Citrus Infusion - Citrus is being infused in snacks and confectioneries to add exoticism, tanginess and sourness.
2. Healthy Indulgence - Consumers are seeking to adhere to a nutritional lifestyle through healthy indulgence options.
3. Expanding Flavor Profile - Consumers are seeking out bold, sophisticated and exotic new flavor combinations.
Industry Implications
1. Snacks and Confectioneries - Innovative citrus infusion and flavor exploration in snack and confectionery products caters to consumer's desire for healthy, gourmet and tangy indulgence options.
2. Food and Beverage - Citrus infusion is being tried out in cocktails, baked goods and a variety of other products across the food and beverage industry.
3. Gift Industry - Citrus-infused and exotic-flavored chocolates and confectioneries offer a new and intriguing option for consumers seeking gift-ready, gourmet sweets and treats.
1.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
115,070 Total Clicks
Date Range:
Mar 15 — Jan 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Caramel Citrus Chocolates
Caramel Citrus Chocolates
Christopher Elbow's Caramel Chocolates are Infused with Zesty Flavor
As the coloring of these vibrant caramel chocolates suggest, these treats take on unusual orange, lime and lemon flavors. The six-piece Christopher Elbow chocolate collection is free from... MORE
Sour Citrus Chips
Sour Citrus Chips
This Asian Snack from Calbee Touts an Extreme Sour Warning
When you see a warning label on a bag of chips, it’s usually in regard to how dangerously delicious or super spicy they will be—but Calbee’s newest Asian snack urges caution of a... MORE
Zesty Caramel Chocolates
Zesty Caramel Chocolates
These 'Zesty Caramel Bombes' Combine Citrus, Caramel and Chocolate
These ‘Zesty Caramel Bombes’ from Montezuma’s feature bold explorations of citrus fruit, caramel and chocolate flavors. While the treats may look like just balls of white, milk and... MORE
Energizing Fruit Chews
Energizing Fruit Chews
Honey Stinger's Snacks Provide Sweet, Healthy Bursts of Energy
It’s not hard to go into any grocery store and pick up a satisfying sugary snack for kids, but these fruit chews from Honey Stinger were formulated with more than taste in mind. Available in... MORE
Subtly Citrusy Potato Sticks
Subtly Citrusy Potato Sticks
Yuzu Salt Jagariko by Calbee Offers a Pleasing Yuzu Rind Aftertaste
Calbee, the Japanese snack company, has gone with a new and notably subtle flavor combination in its Yuzu Salt Jagariko snacks. As their name suggests, the flavor—which is a seasonal offering... MORE
Candy-Covered Donuts
Candy-Covered Donuts
These Delicious Soda-Inspired Donuts Feature Fun Pop Rocks Sprinkles
The ‘Vegetarian Ventures’ blog recently developed a recipe for lemon-lime glazed donuts garnished with Pop Rocks sprinkles. Inspired by the some of the most beloved 90s treats, these... MORE
Tea-Infused Mini Muffins
Tea-Infused Mini Muffins
The Earl Grey and Blackberry Muffins From Tasty Yummies are Grain-Free
If you love that classic English earl grey flavor, you will absolutely adore these blackberry muffins. The tea-infused recipe is also made for people with dietary restrictions in mind, as they are... MORE

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