Points programs are integrated into common social networks for youth appeal
Implications - Seeking to connect with Millennial consumers in a more approachable manner, brands are using social platforms to offer perks and discounts. Allowing buyers to collect points and earn rewards through platforms like Twitter and Instagram, brands are seeking to transform typically routine, solo activities into more memorable, social experiences that allow more intimate consumer-brand relationships to take place.
Workshop Question - What is one kind of loyalty program you could install that would surprise and delight your customer?
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