Socialized Reward

Points programs are integrated into common social networks for youth appeal

Implications - Seeking to connect with Millennial consumers in a more approachable manner, brands are using social platforms to offer perks and discounts. Allowing buyers to collect points and earn rewards through platforms like Twitter and Instagram, brands are seeking to transform typically routine, solo activities into more memorable, social experiences that allow more intimate consumer-brand relationships to take place.
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
83,543 Total Clicks
Oct 15 - Nov 16
This Year and Mild
MarketingBrandingSocial Media
Featured Examples
Fast Food Social Apps - Taco Bell Explore is a Puzzle Game That's Activated with Keywords & Hashtags
SCORE 6.4
This Year and Warm 964 Clicks Pub: Oct 24, 16
Fast Food Social Apps
Taco Bell Explore is a Puzzle Game That's Activated with Keywords & Hashtags
‘Taco Bell Explore’ is an interactive game app that was created with a mobile rewards company called Kiip. It works by linking to a user’s social media accounts, where it can... [More]
Rewarding Selfie Apps - 'Pay Your Selfie' is a Free App That Pays Users for Taking Selfies
SCORE 5.8
Warm 691 Clicks Pub: Oct 27, 15
Rewarding Selfie Apps
'Pay Your Selfie' is a Free App That Pays Users for Taking Selfies
‘Pay Your Selfie’ is an innovative new app that has found a way to monetize taking selfies. The Startup has created a variety of assignments for users which reward each selfie with a... [More]
Data-Rewarding Apps - The 'Data Perks' App Gives Consumers Data In Exchange for Doing Surveys
SCORE 4.8
Average 304 Clicks Pub: Oct 27, 15
Data-Rewarding Apps
The 'Data Perks' App Gives Consumers Data In Exchange for Doing Surveys
AT&T recently unveiled its consumer-focused app called Data Perks, which provides the brand’s consumers with free data. The one small catch is that AT&T is asking consumers to complete... [More]
Online Positivity Campaigns - 'Fueling Possibilities' Gives Free Gas for Positive Social Media
SCORE 5.9
This Year and Warm 300 Clicks Pub: Sep 15, 16
Online Positivity Campaigns
'Fueling Possibilities' Gives Free Gas for Positive Social Media
Chevrolet and IBM’s Watson program have partnered for a new advertising campaign called ‘Fueling Possibilities.’ The campaign, which comprises a TV spot and an online test, is all... [More]
Political Dessert Incentives - Ben & Jerry's is Encouraging Youth Votes by Offering Free Ice Cream
SCORE 3.7
This Year and Mild 128 Clicks Pub: Jul 29, 16
Political Dessert Incentives
Ben & Jerry's is Encouraging Youth Votes by Offering Free Ice Cream
There are dozens of tactics that have been trialed over the years in order to inspire the youth vote, but none may be as effective or as simple as this initiative from Ben & Jerry’s. As... [More]
Festive Donut Promotions - The #DDCoffeeJoy Contest Asked Customers to Share Dunkin' Donuts Moments
SCORE 3.3
This Year and Mild 155 Clicks Pub: Nov 8, 16
Festive Donut Promotions
The #DDCoffeeJoy Contest Asked Customers to Share Dunkin' Donuts Moments
Last year, Dunkin’ Donuts launched a special holiday campaign called the #DDCoffeeJoy Photo and Video Contest, which encouraged customers to share their favorite holiday moments on social media.... [More]
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