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Socialized Reward

Points programs are integrated into common social networks for youth appeal

Implications - Seeking to connect with Millennial consumers in a more approachable manner, brands are using social platforms to offer perks and discounts. Allowing buyers to collect points and earn rewards through platforms like Twitter and Instagram, brands are seeking to transform typically routine, solo activities into more memorable, social experiences that allow more intimate consumer-brand relationships to take place.
Workshop Question - What is one kind of loyalty program you could install that would surprise and delight your customer?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
118,155 Total Clicks
Date Range:
Jul 15 — Nov 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Fast Food Social Apps
Fast Food Social Apps
Taco Bell Explore is a Puzzle Game That's Activated with Keywords & Hashtags
‘Taco Bell Explore’ is an interactive game app that was created with a mobile rewards company called Kiip. It works by linking to a user’s social media accounts, where it can... MORE
Rewarding Selfie Apps
Rewarding Selfie Apps
'Pay Your Selfie' is a Free App That Pays Users for Taking Selfies
‘Pay Your Selfie’ is an innovative new app that has found a way to monetize taking selfies. The Startup has created a variety of assignments for users which reward each selfie with a... MORE
Data-Rewarding Apps
Data-Rewarding Apps
The 'Data Perks' App Gives Consumers Data In Exchange for Doing Surveys
AT&T recently unveiled its consumer-focused app called Data Perks, which provides the brand’s consumers with free data. The one small catch is that AT&T is asking consumers to complete... MORE
Online Positivity Campaigns
Online Positivity Campaigns
'Fueling Possibilities' Gives Free Gas for Positive Social Media
Chevrolet and IBM’s Watson program have partnered for a new advertising campaign called ‘Fueling Possibilities.’ The campaign, which comprises a TV spot and an online test, is all... MORE
Political Dessert Incentives
Political Dessert Incentives
Ben & Jerry's is Encouraging Youth Votes by Offering Free Ice Cream
There are dozens of tactics that have been trialed over the years in order to inspire the youth vote, but none may be as effective or as simple as this initiative from Ben & Jerry’s. As... MORE
Festive Donut Promotions
Festive Donut Promotions
The #DDCoffeeJoy Contest Asked Customers to Share Dunkin' Donuts Moments
Last year, Dunkin’ Donuts launched a special holiday campaign called the #DDCoffeeJoy Photo and Video Contest, which encouraged customers to share their favorite holiday moments on social media.... MORE

Related Examples

Holiday Food Photography Contests
Holiday Food Photography Contests
CyberLink's Foodies & Photographs Contest Rewards Holiday Bakers
Festive Fuel Promotions
Festive Fuel Promotions
The 'Tanks'giving' Campaign Aims to Reward Holiday Travelers with Free Gas
Thanksgiving App Campaigns
Thanksgiving App Campaigns
Epicurious Will Air a 'Three-Ingredient Thanksgiving' Series on Its App
Meaty Fast Food Taquitos
Meaty Fast Food Taquitos
Taco Bell is Bringing Back Rolled Chicken Tacos as a New Snacking Option
Fast Food Vacation Experiences
Fast Food Vacation Experiences
Taco Bell Let Fans Stay in One of Its Restaurants as a SteakCation
Baseball-Inspired Taco Promotions
Baseball-Inspired Taco Promotions
Taco Bell is Celebrating the 2016 World Series with Free Tacos
VR Taco Promotions
VR Taco Promotions
Taco Bell is Setting Up an Immersive VR Arcade to Kick Off Its Latest Promotion
Fast Food Taco Salads
Fast Food Taco Salads
Wendy's New Taco Salad Brings a Taste of Mexican Cuisine to the Chain's Menu
Fake Account Detection Algorithms
Fake Account Detection Algorithms
'FRAUDAR' Recognizes and Weeds Out Fake Social Media Accounts
Revised Social Media Postings
Revised Social Media Postings
Twitter Will Be More Generous with Its 140-Character Tweet Length
Troll-Filtering App Features
Troll-Filtering App Features
Instagram's 'Hide Inappropriate Comments' Blocks Negative Posts
Social Media-Enhancing Chatbots
Social Media-Enhancing Chatbots
The Yala Bot Uses Machine Learning to Optimize Social Media Posts
Proximity Friendship Platforms
Proximity Friendship Platforms
The Babble App Lets Facebook Users Built More Intimate Connections
Informative Web Analytics Apps
Informative Web Analytics Apps
The Parse.ly App Helps Users Make Sense Of Website Metrics
Chicken-Based Chips
Chicken-Based Chips
Taco Bell's New Crispy Chicken Chips Put a Creative Twist on Chicken Tenders
Novelty Social Media Scenes
Novelty Social Media Scenes
'Late Night Snap Hacks' Makes it Look Like Users are at the Club
Holiday Soda Bottles
Holiday Soda Bottles
Coca-Cola's Gift Bottle Transforms Its Label into a Chirstmas Bow
Comment-Editing Social Updates
Comment-Editing Social Updates
Users Will Soon Be Able to Filter Their Own Instagram Comments
Vegetarian Fast Food Guides
Vegetarian Fast Food Guides
Taco Bell Created a Guide to Showcase Its AVA-Certified Food Options
Portable Nacho Packets
Portable Nacho Packets
Taco Bell's New Walking Nachos are Designed for Easy Transport
Social Suggestion Apps
Social Suggestion Apps
The Post Or Not App is a Social Photo and Video Recommendation Platform
Promotional Holiday Giveaways
Promotional Holiday Giveaways
Bass Pro's 'Countdown to Christmas' Campaign Featured Big Prizes
play_circle_filled Parenting Hack Holiday Campaigns
Parenting Hack Holiday Campaigns
This Hershey's Ad Gives Parents Creative DIY Ideas
Ice Cream-Flavored Beer
Ice Cream-Flavored Beer
Ben & Jerry's is Releasing a New Flavor of Beer with New Belgium
Layered Taco Combinations
Layered Taco Combinations
The New Double Stacked Tacos Feature Both a Hard Shell and Soft Tortilla
Political Ice Cream Campaigns
Political Ice Cream Campaigns
Ben & Jerry's Opposes Dark Money with the 'Empower Mint' Flavor
Remixed Ice Cream Flavors
Remixed Ice Cream Flavors
The New Flavor Flips Put a Twist on Classic Ben & Jerry's Flavors
Gourmet Ice Cream Giveaways
Gourmet Ice Cream Giveaways
This Ice Cream Company is Giving Away Single Scoops on Free Cone Day
Center-Filled Ice Creams
Center-Filled Ice Creams
The New Royal Blizzards Feature a Hidden Sauce-Filled Center
Celebratory Grilled Cheese Giveaways
Celebratory Grilled Cheese Giveaways
This Event Marks National Grilled Cheese Sandwich Day
Unlimited Ice Cream Giveaways
Unlimited Ice Cream Giveaways
This Chain is Giving Away Free Scoops of Its Most Popular Flavors
play_circle_filled Sci-Fi Holiday Campaigns
Sci-Fi Holiday Campaigns
This Target Holiday Commercial Targets Star Wars Fans
Brownie Batter Ice Creams
Brownie Batter Ice Creams
The Center of This Pint is Packed with Unbaked Brownie Batter
Swirled Ice Cream Sandwiches
Swirled Ice Cream Sandwiches
The New Ben & Jerry’s ‘Wich Range is Designed for the Summer Months
In-Store Holiday AR Events
In-Store Holiday AR Events
Tesco Mobile Ireland Hosted an In-Store Holiday AR Experience
Digital Santa Claus Selfies
Digital Santa Claus Selfies
UK Retailer GAME Implemented an Augmented Reality System for Shoppers
Dog People Diptychs
Dog People Diptychs
This Photo Series Compares People's Facial Expressions to Furry Friends
Selfie Payment Systems
Selfie Payment Systems
MasterCard's New 'Selfie Pay' Lets People Use Photos to Authorize Payments
Cutout Landmark Art
Cutout Landmark Art
This Artist Transforms European Landmarks Using Black Paper Cutouts
Diabetic Selfie Campaigns
Diabetic Selfie Campaigns
This Diabetes Campaign Urges the Public to Share a #BloodSugarSelfie
play_circle_filled Empowering Beauty Campaigns
Empowering Beauty Campaigns
Dove Fights Social Media Likes for the Self-Esteem of Girls
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Rainbow-Regurgitating Disguises
This Halloween Snapchat Makeup is a Perfect Pop Culture Costume
Facial Distortion Accessories
Facial Distortion Accessories
Hyperlip Prosthetic Lips Mess Up Your Mouth for Hilarious Selfies
Selfie-Printing Coffee Machines
Selfie-Printing Coffee Machines
This Company Uses Edible Ink to Print Photos on Customers' Drinks
Face-Covered Portraits
Face-Covered Portraits
Aaron Lee Creates Unusual Portraits with Prints of Familiar Faces
Customized Loyalty Apps
Customized Loyalty Apps
Friska and EPOSability Provide Personalized Offers to Their Customers
play_circle_filled Privacy-Protecting Ad Strategy
Privacy-Protecting Ad Strategy
David Stillwell's Online Advertising Speech on Digital Identity
Data-Driven Loyalty Apps
Data-Driven Loyalty Apps
7-Eleven's New Loyalty Platform Trades Free Drinks for Insightful Data
Lifechanging Internet Devices
Lifechanging Internet Devices
Karma Go Lets You Take the Internet Everywhere
Digitized Loyalty Programs
Digitized Loyalty Programs
Sporting Life Introduces Interactive Kiosks for Its Lifeline Program
Wearable Loyalty Card Apps
Wearable Loyalty Card Apps
Rewardle is Now Programmed to Support Android Smartwatch Devices
Digital Customer Loyalty Platforms
Digital Customer Loyalty Platforms
'Swipii' is a Unique Tablet-Based Digital Loyalty Platform
Kindness-Rewarding Routers
Kindness-Rewarding Routers
The 'Karma' Wi-Fi System Rewards You for Sharing Internet Connections
play_circle_filled Idle Computer Rentals
Idle Computer Rentals
CPUsage Pays to Use Your PC's Unused Processing Power