Angela Lowe — May 11, 2006 — Lifestyle
References: stltoday & news.agendainc
Budweiser will soon be on a line of non-alcoholic barbecue sauces. The sauces will hit the US store shelves in July. Anheuser-Busch Cos. hopes the sauces will strengthen the link between Budweiser and a favorite American cooking style. Vita Food Products Inc. will actually make and distribute the barbecue sauces, but the the key ingredient is Budweiser-minus the alcohol.
Implications - Well-known brands have the ability to venture into various markets to expand their shares. Companies such as Budweiser expanding into the condiment category showcases how strong the brand is. A brand cannot venture into other areas without having the profits to justify the potential loss on a new product.
Implications - Well-known brands have the ability to venture into various markets to expand their shares. Companies such as Budweiser expanding into the condiment category showcases how strong the brand is. A brand cannot venture into other areas without having the profits to justify the potential loss on a new product.
Trend Themes
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Brand Expansion — Well-known brands expanding into different markets to expand market share
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Non-alcoholic Products — Introduction of new non-alcoholic products by established alcoholic beverage companies
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Condiment Innovation — Introduction of new types/flavors of condiments by established brands
Industry Implications
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Alcoholic Beverages — Established alcoholic beverage companies expanding into non-alcoholic products
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Food and Beverage — Introduction of new condiments to expand market share in established food and beverage industry
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Manufacturing and Distribution — Manufacturing and distributing new condiments created in partnership with established brands
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