Budweiser will soon be on a line of non-alcoholic barbecue sauces. The sauces will hit the US store shelves in July. Anheuser-Busch Cos. hopes the sauces will strengthen the link between Budweiser and a favorite American cooking style. Vita Food Products Inc. will actually make and distribute the barbecue sauces, but the the key ingredient is Budweiser-minus the alcohol.
Implications - Well-known brands have the ability to venture into various markets to expand their shares. Companies such as Budweiser expanding into the condiment category showcases how strong the brand is. A brand cannot venture into other areas without having the profits to justify the potential loss on a new product.
What's Driving This Trend
- Brand Expansion
- Well-known brands expanding into different markets to expand market share
- Non-alcoholic Products
- Introduction of new non-alcoholic products by established alcoholic beverage companies
- Condiment Innovation
- Introduction of new types/flavors of condiments by established brands
Who This Affects Most
- Alcoholic Beverages
- Established alcoholic beverage companies expanding into non-alcoholic products
- Food and Beverage
- Introduction of new condiments to expand market share in established food and beverage industry
- Manufacturing and Distribution
- Manufacturing and distributing new condiments created in partnership with established brands
