Budweiser will soon be on a line of non-alcoholic barbecue sauces. The sauces will hit the US store shelves in July. Anheuser-Busch Cos. hopes the sauces will strengthen the link between Budweiser and a favorite American cooking style. Vita Food Products Inc. will actually make and distribute the barbecue sauces, but the the key ingredient is Budweiser-minus the alcohol.
Implications - Well-known brands have the ability to venture into various markets to expand their shares. Companies such as Budweiser expanding into the condiment category showcases how strong the brand is. A brand cannot venture into other areas without having the profits to justify the potential loss on a new product.
Budweiser Introduces Barbeque Sauces
More Stats +/-
Socialite-Made Nude Beauty Kits
Authentically Documented Motherhood Campaigns
25 Gift Ideas for the Influencer
Salted Brownie Hot Chocolates
Top 50 Furniture Trends in November