Snacks brands with cult followings launch summer-inspired novelty items
Trend - Fast food and beverage brands with notable fan followings are launching on-brand summer-inspired novelty products designed to go viral. This evolution highlights the continued interest in poking fun at the ubiquitous nature of certain large brands.
Insight - Consumer appreciation of certain brands has strengthened to such an extent that the object of fandom has entered the space of pop culture. As a result, many individuals are interested in new and often outlandish branded developments that are unique and offer collector's value. This ultimately satisfies a consumer desire, wherein one's favorite brands become better integrated into their lifestyle.
Insight - Consumer appreciation of certain brands has strengthened to such an extent that the object of fandom has entered the space of pop culture. As a result, many individuals are interested in new and often outlandish branded developments that are unique and offer collector's value. This ultimately satisfies a consumer desire, wherein one's favorite brands become better integrated into their lifestyle.
Workshop Question - How can your brand insert itself into beloved seasonal activities with special edition merchandise?
Trend Themes
-
Branded Novelty Products — Fast food brands with notable fan followings are launching on-brand summer-inspired novelty products designed to go viral.
-
Nostalgia Marketing — Brands are appealing to millennials by creating apparel and accessories that remind them of their favorite childhood snacks and beverages.
-
Pool Floats and Apparel — Fast food and snack brands are expanding their merchandise offerings to include pool floats and apparel as part of a clever branding tactic for tapping the Instagram generation.
Industry Implications
-
Food and Beverage — Food and beverage brands are launching on-brand summer-inspired novelty products designed to go viral.
-
Apparel and Accessories — Brands are expanding merchandise offerings to include pool floats and apparel as part of a clever branding tactic.
-
Marketing and Advertising — Nostalgia marketing is becoming increasingly popular among brands looking to appeal to millennials and create unique marketing campaigns.
