Brunch Ubiquity

The concept of brunch is being celebrated and incorporated across industries

Implications - Brands are taking advantage of the popularity of brunch by using it as the inspiration for products and experiences in adjacent industries. This pattern showcases a desire for brands to align with activities that consumers already enjoy doing so that they can experience them in new and different ways.

Workshop Question - What's a relevant social activity your brand could incorporate into its strategy?
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
33,890 Total Clicks
Aug 18 - May 19
Fresh and Warm
MarketingLifestyleLifeBranding
Featured Examples
Disney Princess Brunch Experiences - Disneyland's Napa Rose Restaurant Created a Princess Breakfast
SCORE 6.3
This Quarter and Warm 622 Clicks Pub: Feb 18, 19
Disney Princess Brunch Experiences
Disneyland's Napa Rose Restaurant Created a Princess Breakfast
Disneyland is making brunch even more exciting with the debut of a new princess breakfast at the Grand Californian’s Napa Rose restaurant. Disneyland’s new princess breakfast experience... [More]
Wizard-Themed Brunches - The Wizard's Brunch & Dinner is Coming to New York City This August
SCORE 7.3
This Month and Warm 315 Clicks Pub: May 5, 19
Wizard-Themed Brunches
The Wizard's Brunch & Dinner is Coming to New York City This August
If you aren’t able to make your way to Harry Potter World in Florida, the Wizard’s Brunch & Dinner may be the next best option. Set to take place in New York City on August 17th and... [More]
Brunch-Inspired Cosmetic Collections - ColourPop & Zoella Launched a Food-Themed Makeup Collection
SCORE 6.9
This Quarter and Warm 1,267 Clicks Pub: Feb 22, 19
Brunch-Inspired Cosmetic Collections
ColourPop & Zoella Launched a Food-Themed Makeup Collection
ColourPop Cosmetics is now introducing a new makeup collaboration with beauty influencer Zoella in the form of a brunch-themed product range. The Zoella x ColourPop collection includes eyeshadows,... [More]
Sustainable Canine Brunch Menus - Ray's and Stark Bar's 'Barky Brunch' Uses Food Scraps for Dog Food
SCORE 5.5
This Year and Warm 460 Clicks Pub: Aug 31, 18
Sustainable Canine Brunch Menus
Ray's and Stark Bar's 'Barky Brunch' Uses Food Scraps for Dog Food
For anyone looking for a way to enjoy a meal with their loyal pup beside them, Ray’s and Stark Bar’s ‘Barky Brunch’ is the perfect option. Not only does the restaurant... [More]
Brunch Dish Breakfast Cereals - Post's Chicken & Waffles and Maple Bacon Donuts Cereal is Coming
SCORE 5.7
This Year and Warm 443 Clicks Pub: Feb 9, 19
Brunch Dish Breakfast Cereals
Post's Chicken & Waffles and Maple Bacon Donuts Cereal is Coming
In an effort to make breakfast cereal more appeal to the brunch crowd, Post has debuted Chicken & Waffles and Maple Bacon Donuts Cereal. While you might not taste any meat, these new cereals... [More]
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