Novel Summertime

Snacks brands with cult followings launch summer-inspired novelty items

Implications - As summer 2019 approaches, fast food and beverage brands with notable fan followings are launching on-brand summer-inspired novelty products designed to go viral. This evolution highlights the continued interest in poking fun at the ubiquitous nature of certain large brands and the ironic cult-like following they continue to inspire.

Workshop Question - How can your brand insert itself into beloved seasonal activities with special edition merchandise?
SCORE 8
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101,167 Total Clicks
Jul 18 - May 19
This Month and Warm
LifestyleFood
Featured Examples
Humorous Miniature Patio Sets - Boston Pizza &  john st. Equip the Pizza Saver with Matching Stools
SCORE 8.5
This Year and V. Hot 8,400 Clicks Pub: Jul 25, 18
Humorous Miniature Patio Sets
Boston Pizza & john st. Equip the Pizza Saver with Matching Stools
The dream has come true and the pizza saver has finally been made into a furniture set. Boston Pizza partners up with creative agency john st. for a marketing campaign that celebrates the upcoming... [More]
Juice Brand Swim Suits - Pacific Cooler Has Created a Nostalgia-Inducing Capri Sun Bathing Suit
SCORE 8.9
This Month and V. Hot 897 Clicks Pub: May 17, 19
Juice Brand Swim Suits
Pacific Cooler Has Created a Nostalgia-Inducing Capri Sun Bathing Suit
Following the success of its La Croix bathing suits last summer, Public Space is back with some more nostalgia-inducing bathers. Public Space’s 2019 summer lineup features some brand new swim... [More]
Fried Chicken Ice Creams - KFC Will Offer Kentucky Fried Chicken-Flavored Ice Cream This Summer
SCORE 8.5
This Quarter and Hot 559 Clicks Pub: Apr 2, 19
Fried Chicken Ice Creams
KFC Will Offer Kentucky Fried Chicken-Flavored Ice Cream This Summer
On April 1st, KFC made headlines for announcing the debut of Kentucky Fried Chicken-Flavored Ice Cream. Though the brand has yet to deny if the treat is an April Fool’s Day prank or not, the... [More]
Fried Chicken Pool Floats - Cracker Barrel is Giving Away a Southern Fried Chicken Pool Float
SCORE 7.4
This Month and Warm 450 Clicks Pub: May 21, 19
Fried Chicken Pool Floats
Cracker Barrel is Giving Away a Southern Fried Chicken Pool Float
Cracker Barrel is getting in on the pool float obsession this summer with its very own Southern Fried Chicken pool float. While the idea of floating on a giant drumstick may seem unusual, the new... [More]
Ranch Dressing Pool Floats - Hidden Valley Ranch Launched a Summer Collection with Pool Floats
SCORE 8.1
This Month and Hot 237 Clicks Pub: May 22, 19
Ranch Dressing Pool Floats
Hidden Valley Ranch Launched a Summer Collection with Pool Floats
Ranch dressing fans are about to get a new way to show off their love of the creamy dip with the debut of Hidden Valley Ranch’s new summer collection. Featuring everything from swimsuits to... [More]
Branded Condiment Bathing Suits - The Taco Bell Sauce Packet Bathing Suits Come in Two Style Options
SCORE 4.9
This Month and Average 159 Clicks Pub: May 9, 19
Branded Condiment Bathing Suits
The Taco Bell Sauce Packet Bathing Suits Come in Two Style Options
The Taco Bell Sauce Packet bathing suits have been created by the QSR brand as part of its Taco Shop Summer Collection that will offer swimmers with a way to show off their fast food prowess. The... [More]
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