Category
Lifestyle
Assisted Choices
Trend cluster
Category
Novel
Summertime
Snacks brands with cult followings launch summer-inspired novelty items.
5.0
Trend score
Trend
What is the Novel Summertime trend?
Novel Summertime: Fast food and beverage brands with notable fan followings are launching on-brand summer-inspired novelty products designed to go viral. This evolution highlights the continued interest in poking fun at the ubiquitous nature of certain large brands.
Insight
The consumer insight behind the Novel Summertime trend
Consumer appreciation of certain brands has strengthened to such an extent that the object of fandom has entered the space of pop culture. As a result, many individuals are interested in new and often outlandish branded developments that are unique and offer collector's value. This ultimately satisfies a consumer desire, wherein one's favorite brands become better integrated into their lifestyle.
Trend themes
Themes within the Novel Summertime trend
Three behaviours holding the trend together01
Branded Novelty Products
Fast food brands with notable fan followings are launching on-brand summer-inspired novelty products designed to go viral.
02
Nostalgia Marketing
Brands are appealing to millennials by creating apparel and accessories that remind them of their favorite childhood snacks and beverages.
03
Pool Floats and Apparel
Fast food and snack brands are expanding their merchandise offerings to include pool floats and apparel as part of a clever branding tactic for tapping the Instagram generation.
Industry implications
What the Novel Summertime trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage brands are launching on-brand summer-inspired novelty products designed to go viral.
For
Apparel and Accessories
Brands are expanding merchandise offerings to include pool floats and apparel as part of a clever branding tactic.
For
Marketing and Advertising
Nostalgia marketing is becoming increasingly popular among brands looking to appeal to millennials and create unique marketing campaigns.
Workshop question
How can your brand insert itself into beloved seasonal activities with special edition merchandise?
Trend signals
Trend signals for Novel Summertime
Trend score 5.0 out of 10, from popularity 71%, activity 71%, freshness 8%.
Popularity71%
Activity71%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Novel Summertime trend
6 featured examples from Jul 25, 2018 to May 22, 2019CategoryPop Culture
Humorous Miniature Patio Sets
Boston Pizza & john st. Equip the Pizza Saver with Matching Stools
Disruptive innovation opportunity: Leveraging unique marketing strategies involving food products to enhance brand recognition and customer experience.
CategoryFashion
Juice Brand Swim Suits
Pacific Cooler Has Created a Nostalgia-Inducing Capri Sun Bathing Suit
There is an opportunity for apparel companies to incorporate iconic brand designs into their products, resulting in new merchandise that taps into consumers' childhood memories.
CategoryMarketing
Fried Chicken Pool Floats
Cracker Barrel is Giving Away a Southern Fried Chicken Pool Float
Opportunity for restaurants and food brands to create unique promotional products to engage customers
CategoryMarketing
Fried Chicken Ice Creams
KFC Will Offer Kentucky Fried Chicken-Flavored Ice Cream This Summer
Industry can embrace the trend of unique and savory flavor combinations in sweet treats, and update traditional dessert offerings.
CategoryMarketing
Ranch Dressing Pool Floats
Hidden Valley Ranch Launched a Summer Collection with Pool Floats
The food and beverage industry can explore the opportunity of creating branded pool floats and novelty merchandise collections to enhance their brand visibility and drive consumer…
CategoryFashion
Branded Condiment Bathing Suits
The Taco Bell Sauce Packet Bathing Suits Come in Two Style Options
QSR brands can innovate and expand their brand merchandise offerings to include clothing and accessories, which can generate additional revenue and build brand loyalty.
