Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sustainable
Barn
Brands are sustainably revamping the use of space in barns.
6.1
Trend score
Trend
What is the Sustainable Barn trend?
Sustainable Barn: Many eco-conscious brands are taking a sustainable approach to reconstructing traditional barns that typically house livestock and equipment. With elevated spaces that use reclaimed materials and energy saving windows, these repurposed barns serve as hybrid open-concept spaces.
Insight
The consumer insight behind the Sustainable Barn trend
Consumers have become more informed about how their consumption habits can have adverse impacts on the environment, which results in feelings of guilt when they purchase goods from companies with high carbon footprints. These eco-conscious consumers often look to avoid feelings of anxiety about the future of climate change through vetting brands that they buy from.
Trend themes
Themes within the Sustainable Barn trend
Three behaviours holding the trend together01
Sustainability
Eco-conscious brands are taking a sustainable approach to repurposing traditional barns and other buildings using reclaimed and recycled materials, energy saving technologies and sustainable water collection systems.
02
Zero-Waste
Movement towards zero-waste practices in construction and food handling is leading to innovative methods of using discarded materials and reducing food waste in creating innovative structures and menus.
03
Eco-Tourism
Sustainable travel retreats with unique design elements such as bold colors, spacious open-concept living areas and wall-to-ceiling windows are being created, offering a one-of-a-kind travel experiences for the environmentally conscious consumer.
Industry implications
What the Sustainable Barn trend means for industry
Where the trend changes the playbookFor
Construction and Architecture
There is an opportunity for construction companies and architects to develop zero-waste building practices and utilizing recycled materials and energy-saving technologies for both residential and commercial spaces.
For
Hospitality
With the rise of sustainable travel and environmentally conscious consumers, hospitality businesses have the opportunity to develop eco-friendly travel opportunities, such as travel retreats that utilize sustainable design elements and offer unique experiences.
For
Food and Beverage Industry
The food and beverage industry has the opportunity to develop menus and cooking practices that reduce food waste and promote zero-waste principles, while also instilling values of ethical consumption to environmentally conscious consumers who prioritize sustainable practices in their consumption habits.
Workshop question
How can your brand shift an area in your business to promote sustainability?
Trend signals
Trend signals for Sustainable Barn
Trend score 6.1 out of 10, from popularity 84%, activity 91%, freshness 8%.
Popularity84%
Activity91%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sustainable Barn trend
4 featured examples from Jan 26 to Sep 5, 2018CategoryArt & Design
Salvaged Lakeside Cottages
'Casa Pollo' is Made from Recycled Wood and Metal
There are opportunities for companies and individuals in the construction industry to incorporate sustainable and eco-friendly building practices in their projects.
CategoryEco
Sustainable Barn Retreats
The Barn Gallery from OEX Club is a Unique and Comfortable Travel Option
Developing sustainable and eco-friendly travel options through the use of local materials and energy-saving designs.
CategoryEco
Zero-Waste Restaurant Barns
Overtreders W Borrows Construction Materials for This Structure
A focus on sustainability and upcycling in construction can inspire new technologies and materials for the architecture industry
CategoryEco
Fully Sustainable Wineries
The Silver Oak Winery Embraces Modern Design and Ecological Production
Wineries can embrace sustainable practices and green innovation to reduce their environmental impact.
