The sustainability movement has moved into the furniture and decor industries
Trend - Home decor options are becoming more sustainable through the introduction of vegan materials for furniture, bedding, and housewares. Brands embodying this are satisfying the broader consumer desire for socially-conscious alternatives to standard products.
Insight - For consumers seeking to prioritize sustainability in their purchase decisions, they're looking for more than smaller day-to-day choices to reduce their environmental impact. Consumers who can afford investment pieces that align with their eco-conscious preferences are aiming to take an all-encompassing approach to sustainable living--whether that's in food, transport, or decor.
Insight - For consumers seeking to prioritize sustainability in their purchase decisions, they're looking for more than smaller day-to-day choices to reduce their environmental impact. Consumers who can afford investment pieces that align with their eco-conscious preferences are aiming to take an all-encompassing approach to sustainable living--whether that's in food, transport, or decor.
Workshop Question - How can your brand align parts of your current offering to the values of the socially conscious consumer?
Trend Themes
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Sustainable Vegan Materials — Home decor options are becoming more sustainable through the introduction of vegan materials for furniture, bedding, and housewares.
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Transparency in Production — Consumers who can afford investment pieces that align with their eco-conscious preferences are aiming to take an all-encompassing approach to sustainable living--whether that's in food, transport, or decor.
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All-natural, Chemical-free Products — Many brands are venturing into the creation of other products that support a cruelty-free vegan lifestyle.
Industry Implications
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Furniture — Furniture brands could explore using vegan materials to create more sustainable and eco-friendly products, and prioritize transparency in production.
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Mattresses — Mattress companies could create all-natural, chemical-free mattresses that are free from wool, polyurethane foams, polyester, and toxic fire retardants.
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Bedding and Pillows — Companies could design all-natural, chemical-free bedding and pillows that are free from synthetic materials, and filled with organic materials like kapok cotton.
4 Featured, 35 Examples:
94,652 Total Clicks
Date Range:
Apr 18 — May 19
Trending:
Average
Consumer Insight Topics:
