Viral Health

Social media platforms promote well-being via popular campaign methods

Implications - The promotion of health in varying forms is being prioritized on social media platforms in a variety of familiar campaign formats, and exists in both emerging business models, or in the expansion of those that already exist. This enhanced focus comes in response to growing consumer concerns about the impact of online communities on mental well-being, and various social and political issues.

Workshop Question - How could your brand better prioritize health for its customers or employees?
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
29,611 Total Clicks
May 18 - May 19
Fresh and Mild
LifestyleHealthSocial Media
Featured Examples
Egg-Inspired Mental Health Ads - Hulu Taps the World_Record_Egg for a Positive Super Bowl Message
SCORE 8.1
This Year and Hot 1,261 Clicks Pub: Feb 4, 19
Egg-Inspired Mental Health Ads
Hulu Taps the World_Record_Egg for a Positive Super Bowl Message
It becomes quite evident from this mental health ad that Instagram is not the only platform on which the #WorldRecordEgg is thriving. The commercial ran during the Super Bowl game and it was... [More]
Social Media-Savvy Tree-Planting Campaigns - tentree's Earth Day Initiative is Promoted on Instagram
SCORE 7.9
This Month and Hot 273 Clicks Pub: May 2, 19
Social Media-Savvy Tree-Planting Campaigns
tentree's Earth Day Initiative is Promoted on Instagram
A socially focused tree-planting campaign was launched for Earth Day 2019 by tentree. The clothing company has become widely recognized for its commitment to sustainability as it plants 10 trees for... [More]
Hidden Social Media Likes - Instagram's New Experiment Tests Hidden Likes on Posts
SCORE 6.3
This Month and Warm 96 Clicks Pub: May 3, 19
Hidden Social Media Likes
Instagram's New Experiment Tests Hidden Likes on Posts
Instagram announced this week that it is testing a new hidden likes feature that will conceal the number of likes an image or video receives. Hidden likes will only affect Canadian users on their... [More]
Online Wellness Communities - DaoCloud is a Digital Platform That Connects People & Professionals
SCORE 2.4
Untested 230 Clicks Pub: May 15, 18
Online Wellness Communities
DaoCloud is a Digital Platform That Connects People & Professionals
DaoCloud is an online wellness community for people that seek to embrace a holistic lifestyle. The digital platform connects health enthusiasts with near-by health professionals. The membership to... [More]
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