Free-From Performance

Performance-boosting food and beverage items tout “free-from” labels

Implications - Brands that specialize in fitness-enhancing food and beverage products are prioritizing “free-from” formulations that boost the perceived nutrition of their products. This shift comes as the health food industry responds to health-conscious consumers’ desire for holistic, “clean” diets.

Workshop Question - How could your brand re-formulate its product to enhance its perceived benefits?
SCORE 6.3
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18,949 Total Clicks
Nov 18 - May 19
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Featured Examples
Free-From Performance Beverages - 'Adrenaline Shoc' is a Smart Energy Drink for Active Individuals
SCORE 8.3
This Quarter and Hot 769 Clicks Pub: Apr 22, 19
Free-From Performance Beverages
'Adrenaline Shoc' is a Smart Energy Drink for Active Individuals
Lance Collins, the beverage industry entrepreneur and founder of Fuze, NOS Energy and CORE is introducing Adrenaline Shoc (A Shoc), a smart energy drink as his latest venture. As many health-... [More]
Vitamin-Enhanced Energy Waters - The Radnor Plus Energy is Infused with Natural Caffeine
SCORE 6.6
This Quarter and Warm 600 Clicks Pub: Mar 13, 19
Vitamin-Enhanced Energy Waters
The Radnor Plus Energy is Infused with Natural Caffeine
The Radnor Plus Energy is a new sparkling water drink that aims to offer consumers an alternative way to enhance their energy levels and stay hydrated throughout the day. The drink is enhanced with... [More]
Pharmaceutical-Grade Muscle Supplements - The Naked Nutrition Naked BCAAs Improve Your Performance
SCORE 4
This Year and Average 204 Clicks Pub: Nov 22, 18
Pharmaceutical-Grade Muscle Supplements
The Naked Nutrition Naked BCAAs Improve Your Performance
The Naked Nutrition Naked BCAAs are a new pharmaceutical-grade supplement for consumers seeking to accelerate their muscle development without resorting to other products on the market that are... [More]
Free-From Athletic Supplements - The New Ascent Chocolate Peanut Butter Protein Powders are Tasty
SCORE 4.6
This Month and Average 68 Clicks Pub: May 17, 19
Free-From Athletic Supplements
The New Ascent Chocolate Peanut Butter Protein Powders are Tasty
The new Ascent Chocolate Peanut Butter protein powders have been created as the brand’s latest flavor that will offer athletes with a delicious way to maintain optimal performance. The rich... [More]
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