Brands are opting for an easily digestible approach when launching CBD products
Trend - In an effort to differentiate themselves, brands in the cannabis industry are releasing sublingual CBD products in a variety of forms to provide more convenient usage than food or beverage products.
Insight - The cannabis industry is growing at a rapid rate, especially in the North American market. Cannabis-curious consumers who are new to the use of the ingredient want to be introduced to the product in familiar, and therefore less intimidating, formats. These novice users are drawn to the convenience and seamless incorporation of the product into their daily routines.
Insight - The cannabis industry is growing at a rapid rate, especially in the North American market. Cannabis-curious consumers who are new to the use of the ingredient want to be introduced to the product in familiar, and therefore less intimidating, formats. These novice users are drawn to the convenience and seamless incorporation of the product into their daily routines.
Workshop Question - What parts of your current offering could you tweak to be used on-the-go?
Trend Themes
1. Sublingual Delivery - Brands in the cannabis industry are leveraging sublingual delivery for CBD products given it is a more efficient and faster mode of consumption.
2. Flavored CBD Products - CBD companies are incorporating flavors in their products as a way to appeal to a wider demographic of consumers who prefer better taste and experience.
3. Pet CBD Products - Pet owners are increasingly embracing CBD products to improve their pet’s overall well-being and address some of the pet health concerns.
Industry Implications
1. Cannabis Industry - Cannabis companies have an opportunity to expand their product offering through sublingual delivery and flavored CBD products, which can differentiate their products from their competitors.
2. Pet Care Industry - Pet care companies can leverage the benefits of CBD to offer a range of products for pet owners to address pet health and anxiety concerns using CBD-based products.
3. Health and Wellness Industry - In the health and wellness industry, companies can harness the benefits of CBD to offer various products that address sleep, anxiety, and other health concerns.
