Futuristic food recipes are made accessible with cookbooks
Trend - The future of food encompasses everything from gastronomic cooking to sustainable practices, and brands are now creating specially curated cookbooks that focus on how people should and will be eating in the next few decades. Such items make these emerging consumption practices more accessible to the average consumer, who for now has had to experience innovative food experiences primarily outside of the home.
Insight - With the food shortages and contamination that are inevitable when dealing with the consequences of climate change, consumers are beginning to wonder what their future will look like, and how they should change their lifestyles to accommodate for the environmental changes to come in the next few decades. As a result, they're turning to emerging eco-focused brands to educate and prepare them on how to live and consume responsibly.
Insight - With the food shortages and contamination that are inevitable when dealing with the consequences of climate change, consumers are beginning to wonder what their future will look like, and how they should change their lifestyles to accommodate for the environmental changes to come in the next few decades. As a result, they're turning to emerging eco-focused brands to educate and prepare them on how to live and consume responsibly.
Workshop Question - How could your brand make future trends in its industry more accessible to its customers?
Trend Themes
1. Sustainable Food Practices - As the climate change causes food shortage, there is a growing demand for food practices that ensure sustainable supply for the future, leading to the creation of curated cookbooks focused on how people should and will be eating in the next few decades
2. Cannabis Edibles Culture - The legalization of marijuana is changing consumers' perceptions and behaviors, leading to the emergence of cannabis confection cookbooks filled with recipes that cater to the growing trend of cannabis-infused food.
3. Insect Cuisine - Consumers are becoming more open to alternative protein sources, leading to a growing trend in cooking and eating insects and creating opportunities for innovation in cookbook publications that explore the diverse cooking opportunities with insects as ingredients.
Industry Implications
1. Food Publishing Industry - The sustainable food practices and alternative cuisine trends create disruptive innovation opportunities for cookbook publishers, focusing on the food of the future and exploring alternative protein sources like insects.
2. Catering and Event Planning Industry - The growing cannabis-infused cuisine trend provides opportunities for innovative catering and event planning services that cater to individuals interested in marijuana and food culture.
3. Food Technology Industry - The demand for sustainable and alternative protein sources creates opportunities for food technology companies to develop innovative solutions that support sustainable food practices and people's changing dietary habits.
