Category
Lifestyle
Assisted Choices
Trend cluster
Category
Palm-Free
Care
Personal care products are differentiated by palm oil-free claims.
4.7
Trend score
Trend
What is the Palm-Free Care trend?
Palm-Free Care: Where once palm oil served as a staple ingredient across the personal care space, increasingly brands are choosing to position their products without it. Ranging from deodorants to soaps, these examples showcase the shift away from the ingredient.
Insight
The consumer insight behind the Palm-Free Care trend
Mass-produced palm oil has been shown to be destructive to natural environments and the species living within these ecosystems. As a result, consumers keen to use their purchasing power to avoid potentially harmful production processes are seeking sustainable alternative products to mitigate environmental damage.
Trend themes
Themes within the Palm-Free Care trend
Three behaviours holding the trend together01
Sustainable Alternatives
Consumers are seeking sustainable alternative products to mitigate environmental damage caused by mass-produced palm oil.
02
Packaging Innovation
Brands are offering subtly adjusted packaging designs that match the changing lifestyles and preferences of the mainstream.
03
Natural Ingredients
Brands are using natural and palm oil-free ingredients to appeal to consumers that are conscious about animal welfare and the environment.
Industry implications
What the Palm-Free Care trend means for industry
Where the trend changes the playbookFor
Personal Care
Personal care brands are creating new solutions that range from deodorants to hair care and makeup products.
For
Beauty
Beauty brands are investing in eco-friendly and sustainable ingredients and packaging designs.
For
Consumer Goods
Consumer goods companies are offering sustainable alternatives and implementing packaging innovation to appeal to eco-conscious consumers.
Workshop question
How can your brand maximize the commitments it's made towards sustainability?
Trend signals
Trend signals for Palm-Free Care
Trend score 4.7 out of 10, from popularity 70%, activity 63%, freshness 8%.
Popularity70%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Palm-Free Care trend
4 featured examples from Dec 12, 2018 to May 4, 2019CategoryEco
Refillable Eco Deodorants
Humankind's Personal Care Products Eliminate Single-Use Packaging
The personal care industry can leverage Humankind's refillable eco deodorants to cater to environmentally conscious consumers.
CategoryEco
Biodegradable Shampoo Bar Packaging
My. Hair Care's Solid Shampoo Bars Appeal to Eco Warriors
The hair care industry can explore disruptive innovation opportunities by adopting biodegradable packaging and incorporating solid shampoo bars into their product offerings.
CategoryEco
Orangutan-Saving Soaps
Lush Cosmetics' Limited-Edition 'Orangutan' is a Palm Oil-Free Soap
The cosmetics industry can explore the development of palm-oil-free products and ethical sourcing practices to align with consumer demand for sustainable and cruelty-free options.
CategoryFashion
Palm Oil-Free Bronzers
Fluff's Bronzing Powder Appeals to Gen Z with a Unique Formula & Packaging
Incorporating minimalist approaches and ethical practices in cosmetics to target the Gen Z market.
