Assisted Conversion
Contact-Less
Vending
The traditional vending machine adopts smartphone payment systems.
Trend
What is the Contact-Less Vending trend?
Contact-Less Vending: The convenience of vending machines is being enhanced by brands with the incorporation of contact-less payment systems that can be made through smartphones. This shift comes as this form of retail adapts to meet the demands of consumers’ rituals, with streamlined day-to-day transactions now being the norm.
Insight
The consumer insight behind the Contact-Less Vending trend
The ubiquity of smartphones has streamlined everything from entertainment to professional tasks for consumers. The use of this tech in nearly all facets of their lives has led consumers to expect that brands incorporate it into retail experiences, in everything from immersions to simplified payment systems. The elevation of retail experiences through seamless transactions allows consumers to move with ease throughout their daily routines.
Trend themes
Themes within the Contact-Less Vending trend
Three behaviours holding the trend togetherContactless Payment Systems
The use of contactless payment systems is becoming increasingly popular in retail as consumers demand streamlined and convenient transactions.
Smartphone Integration
The ubiquity of smartphones has led to consumers' expectation that they be integrated into various experiences, including retail, thus creating opportunities for brands to elevate the retail experience through seamless transactions.
Seamless Transactions
Consumer demand for seamless transactions is driving innovation in vending machines and other retail experiences, creating opportunities for businesses to improve or disrupt existing retail models.
Industry implications
What the Contact-Less Vending trend means for industry
Where the trend changes the playbookRetail
Retail industries can benefit from upgrading traditional vending machines and integrating contactless payment systems to meet the demands of consumers.
Education
Educational institutions can take advantage of wireless smartphone payment technology and leverage existing student IDs to streamline purchasing experiences on campus.
Automotive
Automotive industries can enhance customer experiences by introducing stress-free purchasing options, such as contactless payment and haggle-free vending machines.
Workshop question
How could your brand effectively streamline the purchase journey for its customers?
Trend signals
Trend signals for Contact-Less Vending
Trend score 5.3 out of 10, from popularity 78%, activity 72%, freshness 8%.
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Evidence
Examples of the Contact-Less Vending trend
5 featured examples from Sep 25, 2017 to Aug 22, 2019Smartphone Payment Vending Machines
The Stora Enso New Retail e-Kiosk Has RFID for Transactions
The rise of smartphone-centric purchasing calls for innovative mobile payment services to facilitate seamless transactions between consumers and vending machines.
App User-Exclusive Pop-Up Experiences
This Nike Pop-Up in Atlanta is Compatible with the SNKRS App
Retail stores could use merging physical and digital experiences to enhance customers' shopping experiences.
Automated Office Pantries
Bodega Gives Workplaces Convenient Pantry Box Stores Stocked With Basics
The retail industry can explore the implementation of automated pantry boxes to provide a seamless shopping experience for customers.
Contactless Car Vending Machines
Auto Trader Created a Stress-Free Way to Purchase a Car
The automotive industry can benefit from implementing car vending machines as a disruptive innovation that transforms the traditional car buying process.
Student ID Contactless Payments
Blackboard's NFC Contactless Payments Work with Student IDs
Disruptive innovation opportunity: Collaborate with colleges and universities to implement NFC contactless payment solutions in their campuses and enhance the student experience.