Health and safety programs in schools offer solutions to contemporary issues
Trend - Traditional physical education programs in North American schools are being supplemented by alternative programs that teach children, teens and young adults coping skills that focus on current topics surrounding health and safety. These new programs show how brands and institutions can adapt to hone in on the social issues that young people now prioritize.
Insight - In North America, the health and wellness space is a growing priority as issues like obesity and mental health impact people of all ages. It is especially easy to establish healthier mental and physical practices in children--as many of their habits are formed through the educational system--and so child-focused institutions are increasingly offering well-rounded programs related to both mental and physical health.
Insight - In North America, the health and wellness space is a growing priority as issues like obesity and mental health impact people of all ages. It is especially easy to establish healthier mental and physical practices in children--as many of their habits are formed through the educational system--and so child-focused institutions are increasingly offering well-rounded programs related to both mental and physical health.
Workshop Question - How could your brand enable creative wellness programs for its customers or employees?
Trend Themes
1. Holistic Health Education - Schools and child-focused entities offer holistic health education programs to teach children and teens about current pressing health and safety needs, including physical and mental wellbeing.
2. On-demand Snacking - Companies provide innovative snacking solutions, including snack-sharing robots and healthy vending machines, to cater to the trend towards snacking as an alternative to traditional fixed meals.
3. Food Education and Nutrition - Brands and nonprofit organizations create food education and nutrition initiatives, such as food camps and wellness programs, to promote healthy eating habits and help students make informed decisions about their diets.
Industry Implications
1. Education Industry - The education industry can embrace holistic approaches to help students complement traditional academics with lessons learned through holistic health education programs.
2. Wellness Industry - The wellness industry can expand their product and service offerings by catering to the trend of on-demand snacking through innovative and healthy snack options.
3. Food Industry - The food industry can align with the growing interest towards food education and nutrition by creating more initiatives that emphasizes healthy eating and support these programs.
