Red Rabbit is a nutrition platform geared toward ensuring that "all children [have] access to nutritious, made-from-scratch meals in school." The service is delivery-based and it addresses the common tendency to eat junk food on-the-go or in cafeterias.
The nutrition platform's food philosophy is transparent, extending the reach of whole ingredients that are sourced seasonally and locally through carefully prepared breakfasts, lunches, and snacks.
Moreover, to solidify the necessity of health-focused foods for schools and kindergartens, Red Rabbit launches a series of Food Labs that "create positive, hands-on, peer-influenced learning environments," where "empowering kids to try new, healthy foods" is a core belief and a goal. From Cooking and Gardening to Bite-Size and Family, each lab covers a specific category in the quest for building healthy eating habits.
Why This Trend Is Growing
- Nutrition Education
- Red Rabbit offers Food Labs that promote healthy eating habits through hands-on, peer influenced learning.
- Locally Sourced Ingredients
- Red Rabbit prioritizes the use of seasonally and locally sourced whole ingredients in their made-from-scratch meals.
- Delivery-based Food Services
- Red Rabbit delivers nutritious, made-from-scratch meals to schools and kindergartens.
Industries Being Reshaped
- Education
- Food Labs promoting healthy eating habits have potential to disrupt traditional nutrition education in schools.
- Food Service
- Delivery-based services like Red Rabbit that prioritize nutrition may disrupt traditional school cafeteria food services.
- Agriculture
- The prioritization of local and seasonal ingredients by Red Rabbit may disrupt traditional agricultural supply chains and open doors for smaller, local farms.
