Accelerated Protection

SPF products incorporate ingredients that protect from blue light damage

Implications - With the importance of SPF protection now normalized in North America, brands in this space are shifting attention to another potential cause of skin damage–blue light. Coming from the screens that most consumers are now constantly viewing, this form of light has been shown to cause damage to skin over long-term exposure. By coupling SPF products with ingredients that also protect from blue lights, skincare brands are revealing their willingness to quickly adapt to the lifestyles of modern consumers.

Workshop Question - Consider a relatively new shift in your customers' lifestyles, within your brand's area of expertise. How could your brand better adapt to it?
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16,159 Total Clicks
Mar 19 - May 19
Just New and Mild
FashionLifestyleHealthCosmetics
Featured Examples
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