Brands are creating solutions to calm consumers' pets using audio stimuli
Trend - The wellness industry is expanding as more brands create solutions for anxious or stressed pets through the use of soothing sounds and music. Consumers and their pets are affected by a variety of stressors and this pattern reflects the increased desire for anxiety and stress solutions by consumers themselves.
Insight - Consumers with pets are increasingly aware of the importance of not just taking care of their animals' physical needs--but their psychological ones too. Busy personal and professional lives don't often leave room for consistent one-on-one time to help pets' mental health, and so these consumers turn to brands to help supplement that process.
Insight - Consumers with pets are increasingly aware of the importance of not just taking care of their animals' physical needs--but their psychological ones too. Busy personal and professional lives don't often leave room for consistent one-on-one time to help pets' mental health, and so these consumers turn to brands to help supplement that process.
Workshop Question - What is your brand currently doing to decrease the anxiety or stress of today's consumer? How can you tweak your current offering to do so?
Trend Themes
1. Wellness for Pets - The increased desire for anxiety and stress solutions for pets is reflected in the expansion of the wellness industry
2. Soothing Auditory Stimuli - Brands are creating solutions for anxious or stressed pets through the use of soothing audio through music, radio shows and devices
3. Species-specific Content - Brands are creating species-specific content such as cat radio, relaxing music tailored to cat biology, and soothing visuals and music specifically for cats
Industry Implications
1. Pet Supplies Industry - Pet supplies manufacturers can expand product offerings to include pet wellness products such as relaxing music devices and species-specific audio solutions
2. Music Streaming Industry - Music streaming providers can target pet owners and develop species-specific audio content like cat radio stations or relaxing music specifically for pets
3. Veterinary and Pet Healthcare Industry - Veterinary and pet healthcare practitioners can promote the importance of mental health in pets and even offer stress-reducing audio content and devices at their clinics
