Auditory Pet

Brands are creating solutions to calm consumers' pets using audio stimuli

Implications - The wellness industry is expanding as more brands create solutions for anxious or stressed pets through the use of soothing sounds and music. Consumers and their pets are affected by a variety of stressors and this pattern reflects the increased desire for anxiety and stress solutions by consumers themselves.

Workshop Question - What is your brand currently doing to decrease the anxiety or stress of today's consumer? How can you tweak your current offering to do so?
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
63,522 Total Clicks
Aug 18 - May 19
Fresh and Mild
LifestylePets
Featured Examples
Calming Cat Radio Stations - Whiskas' 'Cat Calm Radio' is a Species-Specific Online Station
SCORE 8.5
This Year and V. Hot 3,620 Clicks Pub: Aug 22, 18
Calming Cat Radio Stations
Whiskas' 'Cat Calm Radio' is a Species-Specific Online Station
August 22nd is recognized as ‘Take Your Cat to the Vet Day’ and WHISKAS celebrates this with a cat radio that is specifically designed to keep feline companions calm during the trip to... [More]
Cat-Specific Music Stations - RelaxMyCat Boasts Soothing Visuals & Relaxing Music for Cats
SCORE 5.8
This Month and Warm 151 Clicks Pub: May 4, 19
Cat-Specific Music Stations
RelaxMyCat Boasts Soothing Visuals & Relaxing Music for Cats
RelaxMyCat is a soothing service that has helped approximately two million pet owners with relaxing music for cats. The service is offered as a monthly subscription and its content is vigorously... [More]
Therapeutic Sound-Based Pet Relaxers - The MowMow's Soft Sounds are Key to Relaxing Pets
SCORE 6.2
This Month and Warm 96 Clicks Pub: May 1, 19
Therapeutic Sound-Based Pet Relaxers
The MowMow's Soft Sounds are Key to Relaxing Pets
The act of relaxing pets is incredibly important as it keeps stress levels of furry companions down, can assist in the recovery of trauma and more. MowMow is a compact device created by Los Angeles-... [More]
Soothing Pet-Friendly Shows - Classic FM and Battersea Dogs & Cats Home Alleviate Anxiety in Pets
SCORE 5.6
This Month and Warm 67 Clicks Pub: May 3, 19
Soothing Pet-Friendly Shows
Classic FM and Battersea Dogs & Cats Home Alleviate Anxiety in Pets
During the busiest hour for fireworks in the United Kingdom, a pet-friendly show aired on Classic FM. Completed in collaboration between the radio station and Battersea Dogs & Cats Home, the... [More]
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