During the busiest hour for fireworks in the United Kingdom, a pet-friendly show aired on Classic FM. Completed in collaboration between the radio station and Battersea Dogs & Cats Home, the activation is geared toward entertaining pet owners and their companions. The pet-friendly show provided a soothing atmosphere for the animals which helped them relax in a hectic hour that was potent on "noise and bright lights."
Described as "radio refuge," 'Pet Sounds' transmitted soothing classical music from the likes of Mozart, Camille Saint-Saëns, Edward Elgar and more. The pet-friendly show initative was kickstarted by Classic FM and Battersea Dogs & Cats Home in reference to a recent study completed by the Scottish SPCA and the University of Glasgow.
Photo Credits: Classic FM