The New Off-White Swimwear Collection Boasts Colorful Prints
Riley von Niessen — July 11, 2018 — Fashion
Famed luxury streetwear label Off-White is expanding its selection of offerings for the summer with a range of new releases, including an Off-White swimwear collection that's set to launch on July 14th in-stores and online.
The collection is officially dubbed 'SWIM,' maintaining the label's love of simplistic branding that makes a statement. A number of different swimwear styles are offered in the collection, including blue and white bikinis and one-pieces. On the different styles, Off-White's branding is included in small black lettering, along with the word "PATTERN."
In addition to the bathing suits themselves, the SWIM collection includes a number of casual beach styles, such as lightweight linen shirts and shorts, as well as a "MYKONOS" hoodie.
The collection is officially dubbed 'SWIM,' maintaining the label's love of simplistic branding that makes a statement. A number of different swimwear styles are offered in the collection, including blue and white bikinis and one-pieces. On the different styles, Off-White's branding is included in small black lettering, along with the word "PATTERN."
In addition to the bathing suits themselves, the SWIM collection includes a number of casual beach styles, such as lightweight linen shirts and shorts, as well as a "MYKONOS" hoodie.
Trend Themes
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Luxe Streetwear-branded Swimwear — Opportunity for luxury streetwear brands to expand into the swimwear market with branded collections.
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Colorful Prints — Potential for swimwear brands to incorporate bold and vibrant prints into their collections for added visual appeal.
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Simplistic Branding — Opportunity for brands to utilize minimalistic and subtle branding on swimwear to create a unique statement.
Industry Implications
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Luxury Streetwear — Disruptive innovation opportunity for luxury streetwear brands to diversify their offerings by introducing swimwear collections.
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Swimwear — Potential for swimwear brands to explore collaborations with streetwear labels to create fashionable and branded swimwear options.
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Beachwear Fashion — Opportunity for casual beachwear brands to incorporate swimwear styles into their collections, offering a complete beach-ready wardrobe.
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