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Cult Content Fandom

Popular TV shows expand to unexpected products to appease fans

Implications - Capitalizing on hype and fandom, popular TV shows are turning to unique partnerships to create product lines that will appease fans. More than just memorabilia, these creative products range from makeup lines to subscription kits that reference characters and story lines from popular shows. Such merchandise expansion not only speaks to the power of pop culture fandom, but the willingness of brands and networks to go outside their comfort zones into areas not traditionally associated with them.

Workshop Question - What unexpected partnership could you enter into to appease your most loyal consumers?
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
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31,158 Total Clicks
Jul 18 - Jun 19
This Month and Warm
Pop CultureBusiness
Featured Examples
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SCORE 9.2
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SCORE 8.1
This Quarter and Hot 311 Clicks Pub: Jun 4, 19
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Drag Queen Eyeshadow Palettes - Anastasia Beverly Hills Collaborated on the Alyssa Edwards Palette
SCORE 3.7
This Quarter and Mild 47 Clicks Pub: May 31, 19
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Cosmetics company Anastasia Beverly Hills collaborated with Alyssa Edwards of VH1’s RuPaul’s Drag Race and Netflix’s Dancing Queen to create a high-impact drag queen eyeshadow palette. The 14-... [More]
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