Cult Content Fandom

Popular TV shows expand to unexpected products to appease fans

Implications - Capitalizing on hype and fandom, popular TV shows are turning to unique partnerships to create product lines that will appease fans. More than just memorabilia, these creative products range from makeup lines to subscription kits that reference characters and story lines from popular shows. Such merchandise expansion not only speaks to the power of pop culture fandom, but the willingness of brands and networks to go outside their comfort zones into areas not traditionally associated with them.

Workshop Question - What unexpected partnership could you enter into to appease your most loyal consumers?
SCORE 7.4
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31,158 Total Clicks
Jul 18 - Jun 19
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