Popular TV shows expand to unexpected products to appease fans
Trend - Capitalizing on hype and fandom, popular TV shows are turning to unique partnerships to create product lines that will appease fans. More than just memorabilia, these creative products range from makeup lines to subscription kits that reference characters and story lines from popular shows.
Insight - The consumer desire to express ones individuality and fandom through products is being met by brands. Consumers who are attached to their favorite TV shows are drawn to seeing them reflected in creative ways through various product lines. By creating these opportunities for consumers, brands spark moments of joy for their customers, and establish loyalty as a result.
Insight - The consumer desire to express ones individuality and fandom through products is being met by brands. Consumers who are attached to their favorite TV shows are drawn to seeing them reflected in creative ways through various product lines. By creating these opportunities for consumers, brands spark moments of joy for their customers, and establish loyalty as a result.
Workshop Question - What unexpected partnership could you enter into to appease your most loyal consumers?
4 Featured, 35 Examples:
46,202 Total Clicks
Date Range:
Jul 18 — Jun 19
Trending:
Warm
Consumer Insight Topics:
