Installations and pop-up experiences prioritize calming designs
Trend - Brands and artists are creating installations that evoke a sense of calm. These are typically placed in urban environments where stress and activity tend to be the norm. The installations focus on experience over sales and connect due to their ability to offer urban consumers an escape from their day-to-day.
Insight - Consumers in urban environments tend to feel quite stressed out and this can be traced to a variety of reasons — from a demanding work environment or social life to overcrowded public spaces and traffic. As they increasingly long for a moment of peace while outside, city dwellers are more likely to notice and engage with activations that promote mindful wellness on-the-go. Participants do not only feel a bit more relaxed, but they are also more receptive to the brand that's providing the experience.
Insight - Consumers in urban environments tend to feel quite stressed out and this can be traced to a variety of reasons — from a demanding work environment or social life to overcrowded public spaces and traffic. As they increasingly long for a moment of peace while outside, city dwellers are more likely to notice and engage with activations that promote mindful wellness on-the-go. Participants do not only feel a bit more relaxed, but they are also more receptive to the brand that's providing the experience.
Workshop Question - Conceptualize a mood-focused installation based on your brand identity.
Trend Themes
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Wellness Installations — Companies are creating installations that promote mindful wellness, providing an escape from day-to-day stress in urban environments.
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AR Meditation — Brands are creating non-intimidating AR experiences promoting meditation to provide a relaxing moment in public environments.
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Immersive Sensory Installations — Brands are collaborating on immersive installations that awaken the senses through multi-sensory experiences, utilizing various materials and technologies.
Industry Implications
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Advertising — Using calming images or sounds to convey a positive message to the public can create a deeper connection to a brand and convey values that resonate within a target audience.
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Retail — Creating immersive installations or pop-up experiences that focus on experience over sales can create a more lasting impression with consumers and encourage positive brand associations.
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Wellness — Utilizing technologies like AR to promote meditative experiences in public environments can help reduce stress and anxiety associated with busy urban lifestyles.
4 Featured, 35 Examples:
183,582 Total Clicks
Date Range:
Mar 19 — Jun 19
Trending:
V. Hot
Consumer Insight Topics:
