Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Empowered Toddler
Travel
Travel accessories adapt to prioritize the experience of little ones.
4.8
Trend score
Trend
What is the Empowered Toddler Travel trend?
Empowered Toddler Travel: Brands are focusing more on kids and toddlers to ensure a safe and enjoyable travel experience. Re-designing everything from suitcases to accessories, brands are focusing on both function and play as features that will appeal to both kids and their parents.
Insight
The consumer insight behind the Empowered Toddler Travel trend
Between learning how to care for newborns and toddlers to balancing that enormous responsibility with professional ones, most parents of young children are naturally overwhelmed in their day-to-day. These individuals are drawn to products and services that prioritize convenience and useability—ensuring that both they and their children benefit from their purchases.
Trend themes
Themes within the Empowered Toddler Travel trend
Three behaviours holding the trend together01
Kid-centric travel accessories
Brands are designing products that cater to children during travel to prioritize their experience and provide convenience for parents.
02
All-in-one travel solutions
Inventive products that combine multiple functionalities (such as luggage, high chairs, and diaper bags) into one are gaining popularity among busy parents.
03
Rideable luggage for children
Luggage that doubles as a rideable toy for children is a growing trend, providing entertainment during travel and increasing their sense of independence.
Industry implications
What the Empowered Toddler Travel trend means for industry
Where the trend changes the playbookFor
Child travel accessories
Businesses that design and manufacture products specifically for children's needs during travel, such as luggage, strollers, and travel kits.
For
Product design
Design firms and studios that specialize in creating innovative products that combine functionality and convenience to address everyday challenges.
For
Family tourism
Brands that aim to make traveling with young children more accessible and enjoyable, offering family-friendly accommodations, activities, and packages.
Workshop question
How is your brand making customers’ lives more convenient?
Trend signals
Trend signals for Empowered Toddler Travel
Trend score 4.8 out of 10, from popularity 60%, activity 77%, freshness 8%.
Popularity60%
Activity77%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Empowered Toddler Travel trend
4 featured examples from Nov 15, 2017 to Jun 19, 2019CategoryWorld
Feeding Chair Suitcases
Kamo's 'Valeto' is a High Chair, Diaper Bag and Carry-On Suitcase
The travel industry can explore incorporating all-in-one travel solutions like the 'Valeto' suitcase to enhance customer convenience and satisfaction.
CategoryWorld
Children's Designer Travel Kits
BAPE Revealed a New Set of Baby Milo Travel Grear
The production of branded travel gear for children represents an opportunity for apparel companies to expand their product line and capitalize on the children's market.
CategoryLife-Stages
Rideable Youngster Suitcases
This JetKids Suitcase Lets Kids Play During Travel
In the travel industry, incorporating child-focused products and features, such as rideable luggage, can help to improve the overall travel experience for families.
CategoryLife-Stages
Toddler Step Stool Suitcases
The 'Hop' Suitcase Aids Young Ones During Travel
Companies that specialize in designing and manufacturing luggage specifically for children.
