Brands create innovative lighting pieces that levitate
Trend - Levitating lighting pieces are increasingly being used as decorative features in consumers' homes. These playful products balance design innovation and minimalist aesthetics, while still maintaining functionality.
Insight - When it comes to interior design, many contemporary consumers take a minimalist approach and zero in on products that are interesting, as well as useful. This comes from a desire to not compromise between aesthetically pleasing features and functionality, as the expectations of many consumers are raised due to the exponential progress of design and tech innovation in the modern age.
Insight - When it comes to interior design, many contemporary consumers take a minimalist approach and zero in on products that are interesting, as well as useful. This comes from a desire to not compromise between aesthetically pleasing features and functionality, as the expectations of many consumers are raised due to the exponential progress of design and tech innovation in the modern age.
Workshop Question - How could your brand prioritize minimalist design in its offerings?
4 Featured, 35 Examples:
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Date Range:
Jun 17 — Jun 19
Trending:
Warm
Consumer Insight Topics:
