Realistic Coloring

Brands offer coloring tools that reflect diverse skin tones

Implications - Brands within the arts are offering coloring products that reflect a variety of skin colors–coming in everything from crayon to marker formats. This shift comes as consumers of all ages increasingly prioritize products that inclusively and accurately reflect their personal experiences.

Workshop Question - How could your brand better prioritize inclusion?
SCORE 5.8
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33,727 Total Clicks
Jun 19 - Jun 19
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Featured Examples
Refillable Skin-Tonal Markers - COPIC Markers Unveils a Diversity-Centric Sketch Set
SCORE 6.5
New and Warm 67 Clicks Pub: Jun 20, 19
Refillable Skin-Tonal Markers
COPIC Markers Unveils a Diversity-Centric Sketch Set
COPIC Markers are a favorite amongst artists with its non-toxic ink, which is also alcohol-based and refillable, boosting longevity. One of the standout packs by the brand is its ‘Sketch Set&#... [More]
Skin-Tone Crayon Packs - Crayola's Multicultural Crayons Bring a Stronger Sense of Diversity
SCORE 6.3
New and Warm 49 Clicks Pub: Jun 20, 19
Skin-Tone Crayon Packs
Crayola's Multicultural Crayons Bring a Stronger Sense of Diversity
Crayola features packs of multicultural crayons for kids to more accurately depict skin tones when creating their drawings and art projects. Often times, there are very few options, which end up... [More]
Skin Tone-Colored Crayons - Shiseido Created a Set of Flesh-Colored Crayons Uniquely Matched to Kids
SCORE 7.6
This Week and Hot 102 Clicks Pub: Jun 14, 19
Skin Tone-Colored Crayons
Shiseido Created a Set of Flesh-Colored Crayons Uniquely Matched to Kids
All too often, there’s only one flesh-colored crayon that’s recognized as the one for drawing skin tone but cosmetics company Shiseido set out to prove otherwise with ‘My Crayon... [More]
Double-Sided Skin-Hue Markers - Art-n-Fly's Brush Skin Tone Sketch Markers are Professional Quality
SCORE 5
New and Warm 40 Clicks Pub: Jun 20, 19
Double-Sided Skin-Hue Markers
Art-n-Fly's Brush Skin Tone Sketch Markers are Professional Quality
Art-n-Fly features a Brush Tip Skin Tone set of sketch markers and the pack is comprised of six different colors that are double-sided. The dual tip features a brush tip on one end and the other end... [More]
Skin-Toned Sketch Pencils - Statemnt's Soft Pastel Skin Tone Color Pencils are Perfect for Blending
SCORE 5.2
New and Warm 37 Clicks Pub: Jun 20, 19
Skin-Toned Sketch Pencils
Statemnt's Soft Pastel Skin Tone Color Pencils are Perfect for Blending
Statemnt’s set of soft pastel skin tone colored pencils are held at a professional-grade standard, gliding smoothly on wooden textures or paper. The series of colors are carefully crated to be... [More]
Portrait-Focused Marker Sets - Tombow's Dual Brush Pen Sets Have Nylon Fiber Brush Tips
SCORE 4.2
New and Average 22 Clicks Pub: Jun 20, 19
Portrait-Focused Marker Sets
Tombow's Dual Brush Pen Sets Have Nylon Fiber Brush Tips
Tombow’s Dual Brush Pen Set arrives in a pack of 10 different colors, all of which are designed for the purposes of portrait drawing. The pens are versatile with the flexible brush rip made... [More]
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