Category
Fashion
Scaled Restraint
Trend cluster
Category
Realistic
Coloring
Brands offer coloring tools that reflect diverse skin tones.
2.6
Trend score
Trend
What is the Realistic Coloring trend?
Realistic Coloring: Brands within the arts are offering coloring products that reflect a variety of skin colors–coming in everything from crayon to marker formats. This shift comes as consumers of all ages increasingly prioritize products that inclusively and accurately reflect their personal experiences.
Insight
The consumer insight behind the Realistic Coloring trend
A number of factors have influenced today's North American consumer into pushing for products and services that prioritize inclusion. First, demographics in the region are more diverse than ever, and Gen Z is the most ethnically diverse generation of all. This, coupled with this generation's propensity for activism via platforms like social media, has created more conversations around the products and services that are representative of some groups, but exclude others. To receive the attention of consumers, particularly Gen Z and Millennials, brands must now reflect the personal experiences of all their potential customers, rather than a select few.
Trend themes
Themes within the Realistic Coloring trend
Three behaviours holding the trend together01
Inclusivity
Consumers are pushing for products and services that prioritize inclusion by catering to a variety of skin colors and ethnicities.
02
Personalization
Companies are creating customized products with unique names and colors that reflect the personal experiences of all their potential customers.
03
Longevity
Markers with refillable and replaceable nibs are gaining popularity, which boosts the longevity of the products and reduces waste.
Industry implications
What the Realistic Coloring trend means for industry
Where the trend changes the playbookFor
Arts and Crafts
Offering products that are inclusive and cater to a variety of skin colors can help brands in the arts and crafts industry appeal to a broader customer base.
For
Education
Companies that create inclusive products and run educational programs can make a positive impact on children in schools and encourage diversity in classrooms.
For
Marketing
Incorporating diverse representation in marketing campaigns can attract and retain customers from all backgrounds, particularly Gen Z and Millennials who prioritize inclusivity.
Workshop question
How could your brand better prioritize inclusion?
Trend signals
Trend signals for Realistic Coloring
Trend score 2.6 out of 10, from popularity 44%, activity 25%, freshness 8%.
Popularity44%
Activity25%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Realistic Coloring trend
4 featured examples from Jun 14 to Jun 20, 2019CategoryFashion
Skin Tone-Colored Crayons
Shiseido Created a Set of Flesh-Colored Crayons Uniquely Matched to Kids
Applying the concept of diverse skin tones to expand the range of inclusive makeup products.
CategoryLifestyle
Double-Sided Skin-Hue Markers
Art-n-Fly's Brush Skin Tone Sketch Markers are Professional Quality
The art supplies industry can seize the opportunity to offer dual tip sketch markers that cater to artists' varying needs.
CategoryLifestyle
Refillable Skin-Tonal Markers
COPIC Markers Unveils a Diversity-Centric Sketch Set
Innovative refillable and diverse skin-tonal markers can open market opportunities for emerging art materials in a broader and more inclusive market.
CategoryLifestyle
Skin-Tone Crayon Packs
Crayola's Multicultural Crayons Bring a Stronger Sense of Diversity
Manufacturers and retailers of art supplies can explore the demand for multicultural crayons to cater to a more diverse customer base.
