Insects are serving as a great alternative to pet food
Trend - As sustainable practices continue to evolve and impact a variety of industries, insect protein is emerging in the food and beverage space, and now it's making its way to the pet industry. These insect-based pet foods speak to the consumer desire to maintain balanced diets for their pets, and cater to the broader desire for cost-effective and sustainable purchase decisions.
Insight - The average North American consumer today deals with some apprehension about what the future will look like with global issues like climate change at play. Because of these anxieties, consumers are making small changes in their day-to-day in order to feel better about their personal impact on the environment–as well as slowly grow accustomed to the inevitable changes that they'll one day have to make as climate change progresses.
Insight - The average North American consumer today deals with some apprehension about what the future will look like with global issues like climate change at play. Because of these anxieties, consumers are making small changes in their day-to-day in order to feel better about their personal impact on the environment–as well as slowly grow accustomed to the inevitable changes that they'll one day have to make as climate change progresses.
Workshop Question - How can your brand tap into more sustainable alternatives in order to reach a wider target audience?
Trend Themes
1. Insect Protein - The rise of insect protein as a sustainable alternative in the food and beverage industry has extended to pet food with a focus on balanced diets and eco-friendly purchasing decisions.
2. Sustainable Pet Food - Consumers' anxieties about environmental issues are driving demand for sustainable pet food, providing opportunities for innovation in the pet food industry.
3. Single-protein Diets - Single-protein diets are becoming popular in the pet food industry, providing an opportunity for businesses to offer alternative protein sources such as insects.
Industry Implications
1. Pet Food - Innovative companies are meeting consumer demand for sustainable and nutritious pet food by incorporating insect protein and single-protein diets.
2. Food and Beverage - The rise of insect protein as a sustainable alternative in pet food is part of a larger trend in the food and beverage industry that emphasizes sustainable and ethical practices.
3. Environmental Sustainability - The focus on sustainability in the pet food industry highlights the broader need for eco-friendly practices and innovations across all industries.
