Category
Lifestyle
Assisted Choices
Trend cluster
Category
Caffeinated
Probiotic
Steeped teas and coffee beverages adopt probiotic enhancements.
3.6
Trend score
Trend
What is the Caffeinated Probiotic trend?
Caffeinated Probiotic: Brands within tea and coffee industries are offering enhancements to their products in the form of added probiotic cultures. This shift comes as these brands are now required to compete with the growing kombucha category, and also caters to consumers' desire for multiple benefits to the products they purchase.
Insight
The consumer insight behind the Caffeinated Probiotic trend
Facing an overwhelming number of choices in the food and beverage market, North Americans are still consuming the items they're accustomed to, but are more frequently seeking out those same products with added benefits. Whether those enhancements are related to health or packaging design, consumers are not necessarily moving away from tradition, but are expecting that brands keep up with their contemporary needs. Priorities like branding and health-based enhancements allow consumers to justify purchase decisions in oversaturated markets.
Trend themes
Themes within the Caffeinated Probiotic trend
Three behaviours holding the trend together01
Enhanced Beverages
Tea and coffee brands are offering added probiotic cultures to their products in order to compete with the growing kombucha category, reflecting consumers' desire for multiple benefits in the products they purchase.
02
Functional Beverages
Brands are offering unique blends of kombucha, coffee, tea, and water that go beyond conventional caffeine shots to include natural health benefits, protein, and vitamins.
03
Probiotic Teas and Coffees
Tea and coffee brands are enriching their products with beneficial bacteria and probiotics to support digestive and immune health, amplifying the inherent health benefits of these hot beverages.
Industry implications
What the Caffeinated Probiotic trend means for industry
Where the trend changes the playbookFor
Food and Beverage
These trends are relevant to the food and beverage industry, which must keep up with consumers' contemporary needs and offer enhancements to traditional products.
For
Health and Wellness
These trends reflect consumers' desire for natural health benefits in the products they consume, making them relevant to the health and wellness industry.
For
Packaging Design
Priorities like branding and packaging design allow consumers to justify purchase decisions in oversaturated markets, making them a relevant industry for these trends to consider.
Workshop question
How could your brand add an additional element to its current product/service?
Trend signals
Trend signals for Caffeinated Probiotic
Trend score 3.6 out of 10, from popularity 54%, activity 45%, freshness 8%.
Popularity54%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Caffeinated Probiotic trend
5 featured examples from Apr 21, 2017 to Apr 17, 2019CategoryLifestyle
Probiotic-Packed Teas
Daily Cultures' Tea for Gut Health Contains Beneficial Bacteria
Companies in the food and beverage industry can explore incorporating probiotics into their products to tap into the growing demand for functional and health-focused offerings.
CategoryLifestyle
Functional Cold Brew Beverages
JoeFroyo's Cold Brews Deliver Caffeine, Probiotics & Protein
Providing cold brew coffee with functional and healthy benefits will set companies apart in the increasingly crowded cold brew coffee industry.
CategoryLifestyle
Vitamin-Packed Coffee Pods
VitaCup's Infused Single-Serve Coffee Pods Boast Functional Formulas
Coffee and tea companies can leverage functional ingredients to cater to health-conscious consumers who are looking for added benefits in their daily drinks.
CategoryLifestyle
Coffee Kombucha Hybrids
Blue Island Makes a Blend of Coffee and Kombucha Called 'CoffeeBucha'
Opportunity for beverage manufacturers to develop and market coffee kombucha hybrids, tapping into the growing health-conscious consumer base.
CategoryLifestyle
Fruity Caffeinated Water Beverages
Hint's Water with Caffeine Excludes Sugar and Diet Sweeteners
There is an opportunity for beverage companies to capitalize on the growing trend of caffeinated water and enhanced water by developing innovative products that cater to health-co…
