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Caffeinated Probiotic

Steeped teas and coffee beverages adopt probiotic enhancements

Implications - Brands within tea and coffee industries are offering enhancements to their products in the form of added probiotic cultures. This shift comes as these brands are now required to compete with the growing kombucha category, and also caters to consumers' desire for multiple benefits to the products they purchase.

Workshop Question - How could your brand add an additional element to its current product/service?
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
52,396 Total Clicks
Apr 17 - Apr 19
This Month and Average
LifestyleDrinking
Featured Examples
Probiotic-Packed Teas - Daily Cultures' Tea for Gut Health Contains Beneficial Bacteria
SCORE 7.7
This Month and Hot 437 Clicks Pub: Apr 17, 19
Probiotic-Packed Teas
Daily Cultures' Tea for Gut Health Contains Beneficial Bacteria
While there are some kinds of tea that are ideal for soothing stomach problems and supporting the digestive system, Daily Cultures sets itself apart with tea for gut health that’s packed with... [More]
Functional Cold Brew Beverages - JoeFroyo's Cold Brews Deliver Caffeine, Probiotics & Protein
SCORE 6.2
This Year and Warm 635 Clicks Pub: May 11, 18
Functional Cold Brew Beverages
JoeFroyo's Cold Brews Deliver Caffeine, Probiotics & Protein
Most cold brew beverages are functional in the sense that they help to energize the drinker with a shot of caffeine, but JoeFroyo is setting itself apart by offering not just caffeine, but... [More]
Vitamin-Packed Coffee Pods - VitaCup's Infused Single-Serve Coffee Pods Boast Functional Formulas
SCORE 6.3
This Year and Warm 450 Clicks Pub: Jan 15, 19
Vitamin-Packed Coffee Pods
VitaCup's Infused Single-Serve Coffee Pods Boast Functional Formulas
VitaCup’s line of vitamin-infused single-serve coffee pods includes five functional blends that help to support everything from weight management to brain health. At the base of each pod-... [More]
Coffee Kombucha Hybrids - Blue Island Makes a Blend of Coffee and Kombucha Called 'CoffeeBucha'
SCORE 3.8
Mild 752 Clicks Pub: Apr 21, 17
Coffee Kombucha Hybrids
Blue Island Makes a Blend of Coffee and Kombucha Called 'CoffeeBucha'
Coffee and kombucha are often served in close proximity to one another at cafes and grocery stores around the world, but Blue Island Coffee is now giving consumers the chance to enjoy both beverages... [More]
Fruity Caffeinated Water Beverages - Hint's Water with Caffeine Excludes Sugar and Diet Sweeteners
SCORE 3.9
This Year and Mild 445 Clicks Pub: Oct 15, 18
Fruity Caffeinated Water Beverages
Hint's Water with Caffeine Excludes Sugar and Diet Sweeteners
As many consumers are consciously drinking fewer sugary soft drinks in favor of enriched beverages that boast health benefits, ready-to-drink water with caffeine is becoming a popular choice among... [More]
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