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Topical Rice

Purple rice emerges as a powerful skincare ingredient

Implications - North American brands in the skincare industry are adopting purple rice into their topical products, as the ingredient is known for being rich in antioxidants, and for promoting a youthful appearance. This shift comes as brands in this region continue to take inspiration from those outside of it, due to consumers' growing preference for natural and historical wellness.

Workshop Question - How could your brand take inspiration from varying regions?

SCORE 6.5

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4 Featured, 26 Examples: 15,011 Total Clicks

Date Range: Feb 18 - Apr 19

Trending: This Month and Mild

Consumer Insight Topics: Fashion Cosmetics

Featured Examples

Radiating Friction Cleansing Oils - ORIGINS' Modern Friction Cleansing Oil is For All Skin Types

SCORE 7.4

This Month and Warm 180 Clicks Pub: Apr 22, 19

Radiating Friction Cleansing Oils

ORIGINS' Modern Friction Cleansing Oil is For All Skin Types

Skincare label ORIGINS’ Friction Cleansing oil is developed to suit all different skin types, giving the lather experience a luxurious touch. The consistency transforms, functioning as a... [More]

Purple Rice Face Creams - The Dewy Skin Cream from Tatcha Deeply Hydrates and Revitalizes Dry Skin

SCORE 6.4

This Month and Warm 108 Clicks Pub: Apr 20, 19

Purple Rice Face Creams

The Dewy Skin Cream from Tatcha Deeply Hydrates and Revitalizes Dry Skin

Luxury Japanese skincare label Tatcha has expanded its product range with The Dewy Skin Cream, which is ideal for those with dry skin but is also great for those with other skin types who prefer... [More]

Exfoliating Rice Cleansers - Origins' Cleanser Stick Lightly Buffs Skin with White and Purple Rice

SCORE 3.3

Mild 254 Clicks Pub: Feb 3, 18

Exfoliating Rice Cleansers

Origins' Cleanser Stick Lightly Buffs Skin with White and Purple Rice

One of the newest products from US-based cosmetics brand Origins is a solid cleanser stick that uses rice as a gentle exfoliant. The solid cleansing stick is made with a base of nourishing, fragrant... [More]

Purple Rice Sleeping Masks - Kana Beauty's New Sleeping Mask Hydrates the Skin Overnight

SCORE 7

This Month and Warm 134 Clicks Pub: Apr 22, 19

Purple Rice Sleeping Masks

Kana Beauty's New Sleeping Mask Hydrates the Skin Overnight

Korean beauty label Kana Beauty creates products that incorporate the entire spectrum of phytocannabinoids and its ‘Purple Rice Sleeping Mask’ works overnight after cleansing and the... [More]