Purple rice emerges as a powerful skincare ingredient
Trend - North American brands in the skincare industry are adopting purple rice into their topical products, as the ingredient is known for being rich in antioxidants, and for promoting a youthful appearance. This shift comes as brands in this region continue to take inspiration from those outside of it, due to consumers' growing preference for natural and historical wellness.
Insight - Health-conscious consumers are becoming more informed on the effects of different ingredients they consume, getting information from peers and online. As a result, many become drawn to natural wellness. This is particularly effective with natural ingredients used throughout history, as longevity has become synonymous with authenticity for these groups.
Insight - Health-conscious consumers are becoming more informed on the effects of different ingredients they consume, getting information from peers and online. As a result, many become drawn to natural wellness. This is particularly effective with natural ingredients used throughout history, as longevity has become synonymous with authenticity for these groups.
Workshop Question - How could your brand take inspiration from varying regions?
