Purple rice emerges as a powerful skincare ingredient
Trend - North American brands in the skincare industry are adopting purple rice into their topical products, as the ingredient is known for being rich in antioxidants, and for promoting a youthful appearance. This shift comes as brands in this region continue to take inspiration from those outside of it, due to consumers' growing preference for natural and historical wellness.
Insight - Health-conscious consumers are becoming more informed on the effects of different ingredients they consume, getting information from peers and online. As a result, many become drawn to natural wellness. This is particularly effective with natural ingredients used throughout history, as longevity has become synonymous with authenticity for these groups.
Insight - Health-conscious consumers are becoming more informed on the effects of different ingredients they consume, getting information from peers and online. As a result, many become drawn to natural wellness. This is particularly effective with natural ingredients used throughout history, as longevity has become synonymous with authenticity for these groups.
Workshop Question - How could your brand take inspiration from varying regions?
Trend Themes
-
Incorporation of Natural Ingredients in Skincare Products — As consumers become more health-conscious and informed about the effects of different ingredients they consume, skincare brands are turning to natural wellness ingredients used throughout history to create effective products.
-
Adoption of Unique Ingredients in Skincare Products — Skincare brands are incorporating unique ingredients such as purple rice into their products to stand out and tap into the growing natural wellness trend among consumers.
-
Portable and Mess-free Skincare Products — Skincare brands are creating mess-free, portable products like cleansing sticks to provide convenience and efficiency for on-the-go consumers.
Industry Implications
-
Skincare Industry — The incorporation of natural and unique ingredients in skincare products provides disruptive innovation opportunities by appealing to health-conscious consumers and providing effective, unique products.
-
Natural Ingredient Industry — The trend towards natural wellness and consumers' growing preference for natural ingredients creates disruptive innovation opportunities for businesses in the natural ingredient industry.
-
Packaging and Convenience Industry — The focus on mess-free and portable products creates disruptive innovation opportunities for businesses in the packaging and convenience industry to provide efficient and convenient solutions for consumers.
