Purple rice emerges as a powerful skincare ingredient
Trend - North American brands in the skincare industry are adopting purple rice into their topical products, as the ingredient is known for being rich in antioxidants, and for promoting a youthful appearance. This shift comes as brands in this region continue to take inspiration from those outside of it, due to consumers' growing preference for natural and historical wellness.
Insight - Health-conscious consumers are becoming more informed on the effects of different ingredients they consume, getting information from peers and online. As a result, many become drawn to natural wellness. This is particularly effective with natural ingredients used throughout history, as longevity has become synonymous with authenticity for these groups.
Insight - Health-conscious consumers are becoming more informed on the effects of different ingredients they consume, getting information from peers and online. As a result, many become drawn to natural wellness. This is particularly effective with natural ingredients used throughout history, as longevity has become synonymous with authenticity for these groups.
Workshop Question - How could your brand take inspiration from varying regions?
Trend Themes
1. Incorporation of Natural Ingredients in Skincare Products - As consumers become more health-conscious and informed about the effects of different ingredients they consume, skincare brands are turning to natural wellness ingredients used throughout history to create effective products.
2. Adoption of Unique Ingredients in Skincare Products - Skincare brands are incorporating unique ingredients such as purple rice into their products to stand out and tap into the growing natural wellness trend among consumers.
3. Portable and Mess-free Skincare Products - Skincare brands are creating mess-free, portable products like cleansing sticks to provide convenience and efficiency for on-the-go consumers.
Industry Implications
1. Skincare Industry - The incorporation of natural and unique ingredients in skincare products provides disruptive innovation opportunities by appealing to health-conscious consumers and providing effective, unique products.
2. Natural Ingredient Industry - The trend towards natural wellness and consumers' growing preference for natural ingredients creates disruptive innovation opportunities for businesses in the natural ingredient industry.
3. Packaging and Convenience Industry - The focus on mess-free and portable products creates disruptive innovation opportunities for businesses in the packaging and convenience industry to provide efficient and convenient solutions for consumers.
