Ideas
Explore the world's #1 largest database of ideas and innovations, with 452,166 inspiring examples.
Trend Reports
Discover why 1,212 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 327,070 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,212 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 327,070 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,199 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 452,166 cutting edge ideas.

Sparkling Drinking Bitters

Bitter Love's Canned Sparkling Drinks Contain Functional Ingredients

— March 21, 2019 — Lifestyle
Over the last few years, consumers have become heavily interested in probiotics and fermented foods for digestive health, which has been linked to the overall state of one's whole-body health—as such, digestive bitters are emerging as a new product for the maintenance of good gut health.

While digestive bitters have been used for many years, a new wave of products are emerging in light of consumers' interest in gut health, as well as a general open-mindedness to better-for-you drinks. Bitter Love's new sparkling digestive bitters are being introduced in 12-ounce cans and flavors like Bitter Orange, Pineapple, Cranberry Lime, Tart Cherry and Grapefruit. These functional beverages are packed with functional ingredients such as adaptogenic ashwagandha, dandelion root, anti-inflammatory turmeric and ginger.
Trend Themes
1. Digestive Bitters - Rising demand for digestive health products has led to the emergence of digestive bitters as a new functional drink product.
2. Probiotic Beverages - Growing interest in probiotics has influenced the popularity of bitters and other functional beverages.
3. Adaptogenic Ingredients - Bitters and other functional drinks are incorporating adaptogenic ingredients such as ashwagandha, creating opportunities for ingredient suppliers and product innovators.
Industry Implications
1. Beverage - The beverage industry has an opportunity to develop new functional and probiotic drinks to meet growing consumer demand for digestive health products.
2. Functional Food - The functional food industry could explore incorporating digestive bitters and other functional ingredients into food products.
3. Health and Wellness - The health and wellness industry can market digestive bitters and other gut health products as part of a holistic approach to overall wellness.
1.6
Score
Popularity
Activity
Freshness