CATEGORY
Underwear Trends

Top Trends in Underwear

Examining a sub segment of the lingerie category, Trend Hunter’s underwear category offers a glimpse into the latest ideas and developments in lingerie campaigns, modern underwear and eclectic undergarment designs.

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Ultra-Breathable Triangle Bralettes
APR 25, 2026

Ultra-Breathable Triangle Bralettes

Bombas Introduces the SoftMesh Triangle Bralette

Ultra-Breathable Lingerie — A shift toward airy, skin-friendly undergarments that prioritize ventilation and softness over compression, redefining everyday comfort standards.

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Period-Friendly Dance Underwear Designs
MAY 31, 2026

Period-Friendly Dance Underwear Designs

KT by Knix Debuts Its Leakproof No-Show Dance Underwear

Athlete-Centric Period Wear — Designs tailored to the specific movement, costume constraints, and long-duration needs of athletes reveal opportunities for integrated menstrual solutions that reduce bulk and visibility while offering reliable protection.

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Animated Butt-Shaped Mascots
MAR 25, 2026

Animated Butt-Shaped Mascots

Duluth Trading Company Has Introduced Max Gluteus

Mascot-Led Anthropomorphic Branding — Animated, humanized mascots are creating new brand personas that can extend into interactive digital experiences and licensing ecosystems.

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Ultra-Thin Silicone Boob Tapes
APR 13, 2026

Ultra-Thin Silicone Boob Tapes

CAKES Body is Revolutionizing Boob Tape with CAKES Tape

Ultra-Thin Silicone Adhesives — Ultra-thin silicone adhesive layers that maintain bond strength while remaining nearly invisible create opportunities for next-generation wearable fastening solutions that prioritize aesthetics and comfort.

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Football League Clothing Partnerships
JUN 12, 2026

Football League Clothing Partnerships

MANMADE Joins Forces with the Canadian Football League

Performance Essentials — Everyday basics are being reframed as technical gear, creating space for premium materials and comfort engineering to redefine commodity apparel categories.

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Back-Smoothing Bra Styles
MAY 28, 2026

Back-Smoothing Bra Styles

Shapellx Launched Two Bare Essentials AirSlim Styles for Wedding Season

Invisible Support Shapewear — Product demand favors garments that combine discreet aesthetics with reliable hold for extended wear at formal occasions, enabling integration of near-invisible support structures.

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Dreamy Apparel Collections
AUG 13, 2025

Dreamy Apparel Collections

Frankies Bikinis’ Keepsakes Collection Embodies Romantic Ease

Feminine and Introspective Fashion — A shift towards more introspective, feminine aesthetics offers a stark contrast to typical bold collaborations, presenting opportunities for creating unique, sentiment-driven clothing lines.

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Versatile Apparel-Lingerie Brands
OCT 18, 2025

Versatile Apparel-Lingerie Brands

Boobwear Brand Nuudii Redefines Comfort for Women Everywhere

Anti-Bra Movement — The anti-bra movement gains momentum as fashion brands explore designs that eliminate the need for traditional bras, offering women innovative solutions for support without restriction.

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Dreamy Summer Swimwear Collections
AUG 26, 2025

Dreamy Summer Swimwear Collections

TRIANGL's MIRAGE drop Brings Sun-Soaked Swimwear to August

Texture-Driven Swimwear — Designers are embracing texture-driven versatility in swimwear collections, creating a tactile fashion experience that stands out in a saturated market.

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Modern Vacation Pieces
NOV 11, 2025

Modern Vacation Pieces

Bydee Launches its Resort Wear Collection for Effortless Getaway Looks

Sustainable Resort Wear — The rise of eco-friendly materials in resort wear presents an avenue for brands to marry fashion with environmental consciousness.

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Fashion Cookware Collabs
JUL 30, 2025

Fashion Cookware Collabs

For Love & Lemons X Lynnee Marry Whimsical Intimates with Cookware

Fashion-Homeware Hybrids — Creating collections that blend fashion aesthetics with functional homeware opens new avenues for consumer engagement, appealing to taste-driven demographics.

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Actor-Starring Underwear Campaigns
JAN 27, 2026

Actor-Starring Underwear Campaigns

Lacoste Taps Taylor Zakhar Perez for a Retro-Style Spot

Retro-Fusion Fashion — Blending vintage references with contemporary styling in fashion campaigns presents opportunities to attract diverse consumer segments interested in nostalgic yet modern aesthetics.

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Nautical-Inspired Sporty Swimwear Capsules
MAR 14, 2026

Nautical-Inspired Sporty Swimwear Capsules

Knix Has Introduced Its Sporty Swim Collection

Activewear-Integrated Swimwear — Combines leakproof intimate-technology with sculpt-performance fabrics to create multifunctional water-to-street garments that redefine swimwear utility.

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Sustainable Shapewear Lines
JUN 13, 2025

Sustainable Shapewear Lines

The OceanHug Collection by Shapellx is Crafted from Oyster Shells

Marine-Derived Materials — The use of recycled oyster shells in fashion showcases how marine waste can be transformed into valuable resources, pioneering new pathways for sustainable materials in the industry.

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Influencer-Promoted Festive Lingerie Capsules
NOV 25, 2025

Influencer-Promoted Festive Lingerie Capsules

Hanky Panky Debuts Its Holiday Line with Lexi Wood

Influencer-Collaborated Fashion Lines — These partnerships offer unique opportunities to blend varying aesthetics, increasing the brand's appeal through personalized and exclusive collections.

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Luxe Whimsical Resort-Style Apparel
JUL 22, 2025

Luxe Whimsical Resort-Style Apparel

The St. Regis x Vilbrequin Collection Features Vibrant Prints

Luxe-Centric Family Travel — The merging of luxury branding with family-friendly travel highlights a niche market poised for growth in high-end, inclusive vacation experiences.

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TREND HUNTER
INSIGHTS

Plastic-Free Undergarment

Brands Offer Sustainable Plastic‑free Underwear for Sensitive Skin

Trend - Clothing brands are launching plastic‑free undergarments made from natural fibers like organic cotton, hemp, and lyocell. These products avoid petroleum‑based synthetics, microplastic‑shedding fabrics, and chemical‑treated elastics, offering biodegradable, low‑impact options for everyday wear.

Insight — Consumers increasingly feel uneasy about synthetic underwear that traps heat, sheds microplastics, irritates sensitive skin, or exposes them to unwanted chemicals. Many experience discomfort, rashes, or reactions from polyester and nylon blends. At the same time, shoppers want to reduce their environmental footprint and avoid contributing to landfill waste or microplastic pollution. These pressures push brands toward plastic?free designs that feel breathable, gentle, and sustainable.

Workshop Question — How can we innovate our product line to prioritize natural materials and sustainability while addressing consumer concerns about comfort, environmental impact, and skin sensitivity?

SCORE
3.8
GENDER
50% Men 50% Women
MARKET
GENERATION
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
POPULARITY
Popularity
Activity
Freshness

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