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Aspirational Urban

Suburban consumers turn to in-your-face urban marketing

Implications - Looking to regain a sense of their youth, boomers are being drawn towards commercials, print ads and interactive campaigns that glamorize suburban life through symbols of urbanity. Hip hop, lawlessness and bling appeal to the more risk adverse, routine-coveting Generation X in various forms of parody.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 42 Examples:
241,698 Total Clicks
Date Range:
Sep 11 — Feb 13
Trending:
Mild

Featured Examples

play_circle_filled Thug-Style Mommy Raps
Thug-Style Mommy Raps
'The Motherhood' Featuring Fiat 500L is the Best Car Commercial Around
‘The Motherhood’ featuring Fiat 500L is a hilariously imaginative way to showcase a car. Presenting motherhood as “another hood,” the smart ad takes everyday components of... MORE
play_circle_filled Prejudiced Chick Parodies
Prejudiced Chick Parodies
'Sh*t White Girls Say to Black Girls' Propels Idiotic Stereotypes
The 'Sh*t White Girls Say to Black Girls' video packs a hilarious punch. Riding off the hype of the viral spinoff of 'Sh*t Girls Say,' this video holds its own with bang on one-liners that quite accurately… MORE
Partially Animated Car Commercials
Partially Animated Car Commercials
New Toyota Yaris Ads are Inspired by Pop & Rap Videos
The latest Toyota Yaris ads are part of a new campaign by the car maker to target a younger audience through rap- and pop-style messaging. The campaign, which was developed by Saatchi & Saatchi and built… MORE
play_circle_filled Swagged-Out Mommy Raps
Swagged-Out Mommy Raps
British Mom Raps About Her Kids in the Motherhood
The Motherhood is a deadpan rap spoof in promotion for the Fiat 500L. The video has over 80, 000 views on YouTube in a few days. The concept of a rapping mom was originally done by Toyota a few... MORE
play_circle_filled Grammatically Correct Raps
Grammatically Correct Raps
Mac Lethal ‘You’Re VS. Your’ Brings it Back to the Ba
The Mac Lethal ‘You’re VS. Your’ rap is a grammatical rapping spit-fire. Lethal raps over the popular track Goyte’s ‘Somebody I Used To Know,’ educating the grammatically impaired.... MORE

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