Category
Tech
Automated Upkeep
Trend cluster
Category
Aided
Efficiency
Consumers turn to their phones to streamline productivity.
2.9
Trend score
Trend
What is the Aided Efficiency trend?
Aided Efficiency: Consumers are looking to maximize their time and optimize their workflow for a better work-life balance. Everything from email communication to taxi hailing is becoming fine-tuned in order to shave off valuable hours, minutes and even seconds from consumer lives via their phones, tablets and laptops. Mobile immediacy and efficiency is a growing sector in nearly every industry.
Trend themes
Themes within the Aided Efficiency trend
Three behaviours holding the trend together01
Mobile immediacy and efficiency
With consumers looking to maximize their time and optimize their workflow for a better work-life balance, there is tremendous opportunity in creating mobile apps that help streamline day-to-day tasks across industries
02
Disruptive texting applications
As more and more people rely on text messaging for communication, there is opportunity for app developers to revolutionize the experience with powerful prediction engines, touch less typing capabilities and new features for the blind community
03
Gift card management apps
With gift cards accounting for almost $100 billion of the shopping economy, there is room for innovation that can make it easier for consumers to purchase, manage and send gift cards across platforms
Industry implications
What the Aided Efficiency trend means for industry
Where the trend changes the playbookFor
Ride-hailing industry
In the competitive industry of ride-hailing, there is opportunity for app developers to streamline the hailing process and create value for both riders and drivers through convenient features
For
Technology industry
As the world becomes increasingly connected, there is room for app developers to create innovative technology that bridges communication gaps and streamlines everyday tasks
For
Retail industry
As gift cards continue to be a popular choice for holiday season presents, there is an opportunity for retailers to partner with gift card management apps in order to make gift card purchases easier for their consumers
Trend signals
Trend signals for Aided Efficiency
Trend score 2.9 out of 10, from popularity 47%, activity 32%, freshness 8%.
Popularity47%
Activity32%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Aided Efficiency trend
6 featured examples from Aug 15, 2012 to Jan 4, 2013CategoryTech
Magic Text-Predicting Apps
The Fleksy Touchscreen Keyboard can Even be Used by the Blind
The Fleksy App can potentially disrupt the tech gadget industry by redefining user interactions with touchscreen keyboards.
CategoryTech
Taxi-Hailing Apps
The ZabKab App Ensures Cabs Will Come Straight to You
The transportation industry can adopt ZabKab's technology to enhance the experience of hailing a taxi for both passengers and drivers.
CategoryAutos
Money-Saving Parking Apps
ParkMe Will Find Users the Lowest-Priced Spots Near Their Destination
Disruptive innovation opportunity: Develop new mobile applications that leverage GPS technology to offer innovative solutions for everyday problems like parking.
CategoryTech
Streamlined Email Apps
The Mailbox App Makes Dealing with an Inundated Inbox Easier
The Mailbox app presents an opportunity for mobile app developers to create innovative solutions for efficient email management.
CategoryTech
Photographic Contact Apps
The Cardign App Lets You Add a Person's Info by Snapping a Photo
The growing popularity of photographic contact apps creates opportunities for innovative mobile application development, particularly focusing on contact management and networking.
CategoryTech
Gift Organization Apps
Collect, Manage and Send Gift Cards With Easy-Using Gyft
As gift organization apps like Gyft gain traction, the mobile app development industry can capitalize on the opportunity to create similar platforms that optimize gift card manage…
