The Motherhood is a deadpan rap spoof in promotion for the Fiat 500L. The video has over 80, 000 views on YouTube in a few days. The concept of a rapping mom was originally done by Toyota a few years ago in the 'Swagger Wagon' -- that video garnered over 11 million views. However, The Motherhood is executed exceptionally well and has the potential for a big international audience due to its British mom, but American hip hop appeal.
The Motherhood attempts to communicate the attractiveness of the Fiat 500L for mothers, along with appealing to the massive hip hop sensibilities of today's pop culture environment. "This is my crib and these are my babes/my life and body have somewhat changed," raps the mom in The Motherhood.