Generation Y consumers look to parody for self-expression & belonging
Implications - The Millennial Generation is associated with many stereotypes, most notably, their distain of adulthood. Often referred to as the "Peter Pan Generation," Millennials have sparked controversy and parody from Generation X as well as their peers. More self-involved than previous generations thanks to social networks like Instagram, Facebook and Twitter, Millennials are a new era of consumers that embrace self-deprecation.
7 Featured, 54 Examples:
446,007 Total Clicks
Apr 09 — Feb 13
Consumer Insight Topics: